1. This step of the new product development process involves a review and analysis of the sales, costs, and profit projections for the new product. 2. In this stage the product is dressed up with a brand identity and released in a selected market segment as a pilot for testing. 3. Once the final decision is made, the product is decided to be launched in the market. 4. This stage involves creating a large pool of ideas from both internal and external sources using numerous techniques. 5. This stage involves defining the kind of product a firm will be selling or won’t be selling. 6. At this point, the product only existed as a word description, a drawing, or an illustration. 7. This stage involves evaluating the pool and drop as many ideas as possible from consideration. Choices: Business Analysis, Full Commercialization, Idea Generation, Idea Screening, Market Test, Product Criteria, Prototype Development
1. This step of the new product development process involves a review and analysis of the sales, costs, and profit projections for the new product.
2. In this stage the product is dressed up with a brand identity and released in a selected market segment as a pilot for testing.
3. Once the final decision is made, the product is decided to be launched in the market.
4. This stage involves creating a large pool of ideas from both internal and external sources using numerous techniques.
5. This stage involves defining the kind of product a firm will be selling or won’t be selling.
6. At this point, the product only existed as a word description, a drawing, or an illustration.
7. This stage involves evaluating the pool and drop as many ideas as possible from consideration.
Choices:
Business Analysis, Full Commercialization, Idea Generation, Idea Screening, Market Test, Product Criteria, Prototype Development
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