Indonesia
The beauty industry, cosmetics in particular, has a bright future as women, no matter whether they live in big cities or small villages will always need a fully loaded make-up pouch in their bag.
The growth in urban cosmetics consumer spending is driven by the increase in spending in terms of brands. Urban residents tended to be more adventurous and sophisticated, so they tried different brands. On the other hand, many people in rural areas who had bought three brands last year had now reduced purchases to two brands or fewer because of higher prices compared to those in urban areas.
Competitive rivalry in the industry
Rivalry among competing firms is high. Color cosmetics sales in Indonesia are concentrated among the
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Competitors
Orindo Alam Ayu (Oriflame)
Oriflame is a beauty company selling direct products of world class quality. Oriflame Natural Swedish Beauty products offer a wide range of product categories. With a strong belief in the potential of people and nature the management system concern for society and environment come up with products that produce from natural ingredients Oriflame do not test products on Animal.
Strength
Easily available products in residential areas, at parlors and sold by people whom customers know and trust.
Release catalogues frequently with offers on products.
Established brand name since 43 years.
Provides natural beauty products.
Weakness
Lack of promotional activities through mass media.
Depends on the network of individual sponsors on most of its distribution and available in very few stores.
L’Oréal
The L'Oréal Group is the world's largest cosmetics and Beauty Company. With its registered office in Paris and head office in the Paris suburb of Clichy, Hauts-de-Seine, France, it has developed activities in the field of cosmetics.
Strength
Able to think outside the box. Its expansion through skin care device Clarisonic demonstrates its ability to venture outside regular product.
Well-segmented portfolio operating across different pricing tiers.
Continuing research and innovation in the interest of beauty which assures that the L’Oreal Cosmetics offers
According to the agreement between L’Oreal and those two local companies, Li Zhida and Yue-Sai Kan who is
Considering these environmental trends and cultural differences into account, positioning Yue Sai as a provider of “delicate luxury cosmetics for mature Chinese women” under the LCD of L’Oreal, is the ideal choice. It will help L’Oreal establish a sustainable and profitable presence in a Chinese market segment inaccessible by its other sub-brands.
Australian-Indonesian relations are the foreign relations between the two countries, whether economically, politically, legally or socially. Australian-Indonesian relations involve an interaction in foreign policies between the two nations (Wolfsohn, 1951, p. 68). As long as Indonesia is Australia 's closest and largest neighbor, they are bound to have great international relations. These relations began as early as the 17th century and had only become enhanced with time (Daly, 2003, p. 397). The relationship has been defined by a conjoint growth trade of up to $14 between the years 2011-2012 which reports an increase from the previous economic year (Mark, 2012, p.402). These countries are members of various trade deals such as the ASEAN Regional Forum in addition to having close ties with education, defense, and leadership. Australia 's relationship with Indonesia is crucial, and lack of such could severely bruise the economy, and hence they need to keep united by ensuring the use of widespread media with beneficial input. Australia interacts with Indonesia in a way such as sporting activity, tourism, education, economic policies, youth exchange programs, cultures and above all their diplomacy (Okamoto, 2010, p.241).
Our advertising team as created outstanding invitations that will be sent by e-invite to two hundred guests. Advertising has also come up with an influential poster to hang in every Nordstrom outlet in California that gives details about the event contest. The last form of advertising we will have will be a thirty-second commercial telling shopper’s information about the contest. The executive team put together a press release to publicize the contest as well.
For baby boomer generation which is experiencing life changes brought by aging, they have shown increasing interests in cosmetics and toiletries, not only to enhance their appearance but also for other reasons. A simple example is that they use foundation with treatment ingredients to protect their skin against harmful UV rays, and to help a variety of skin problems.
By removing every pain point and every risk, we believe we can empower millions of people to launch their own products with the same quality and economies of scale as a major retail brand.
The financial projection of the company is promising based on the strategies that put customers first. Also, the cosmetic industry of US has been thriving and revenue projected or forecasted to shoot
The most important reason is the high-quality products like cosmetics, products for body and hair care, color cosmetics, fragrances developed based on natural ingredients, and they combine the best of nature and science. Although customers are vary in their needs, preferences, everyone will find something that suits him or her. All the products are manufactured in factories Oriflame dermatologically tested and not on animals. It is tested on human volunteers in order to ensure their effectiveness and safety for even the most sensitive skin. Personal Oriflame's Research and Development center gives Oriflame greater flexibility over product development. By lengthening and deepening its product mix the company keeps satisfying its consumers with newly developed products but also keeps up with its competitors.
The quest for beauty is an endless endeavour at all times. Despite the old saying cautioning us that beauty is only skin deep, billions of dollars is spent on skin care products every year for men and women, young and old alike. In this multi-million-dollar industry, every company tries hard to maximize their profit. One of the most common methods they apply is market segmentation.
Today the world goods and products are contributing to one’s image and societal standing. Being so society believed brand name product will give them class and a better image of themselves nevertheless a product is just a name. Rebranding product is ideal on selling the same product at a different cost. Rebranding Olay even care foundation has been set on the market at current cost ten dollars, competition is becoming aggressive everyday therefore is crucial for company to have the optimal result by winning consumer. By doing so rebranding guarantee consumer positive results, and secure to the company, products and services. Olay even skin tone value is important not only for reducing its prices but also its perception of company product and services will be affected by it. A new packaging system has been applied light blue box shape of a heart has given a fresh look taking preference among women consumer a strategy use on the market. Olay even skin care foundation purpose is to ensure a total coverage at the same time giving glow to all woman skin tone. “Olay awaits their visitors with a big “Olay for You” button that promises a personal skincare consultation” (Idler,2012). Our company will ensure numerous marketing channel to satisfy consumer needs and to ensure effectiveness on all-woman of all ages. Olay total coverage is committing to its product purpose inside and outside the company. Due to its authenticated and successful product has built a foundation based on loyal
The cosmetics business is a billion dollar industry. Every year, women are responsible for consuming millions of cosmetic products. The cosmetics industry is so large because of several factors. The media is a huge contributor to the intense pressure to look a certain way. The idea that "sex sells" is evident in gossip magazines, movies, advertisements, music, and more subtly- in the business world. People first notice what race someone is, how beautiful or ugly they are and what clothes they are wearing. Beauty is skin deep; however, first impressions are usually what others use to base their
In terms of promotion and advertising, L’Oreal should change the “star product” approach and instead focus on the whole product line or perhaps a set of products for a given target segment. In this way, L’Oreal can inform its customers on its products which should also help them in choosing the right product for themselves. L’Oreal should also focus on building the brand Plenitude since this is something that customers are not aware of. They
Rivalry is intense among the competition in the cosmetic and skin care industry. There are numerous existing cosmetic companies competing in the market. The giant corporations acquire numerous brand name products and compete for the same number of customers. The competition consists of companies such as, Procter & Gamble, L’Oreal, Unilever, Avon Products, Inc., Estee Lauder, in addition to competing with large retailers, who order mass
With a population of 86 million – over half aged under 30 – Vietnam in particular is an attractive market for cosmetic companies. In fact, according to business advice service Vietnam Net, approximately 90% of cosmetics sold in the country are imported. The country’s largest foreign players are South Korea (30%), the EU (23%), Japan (17%), Thailand (13%) and the US (10%), according to 2006 estimates from the US Commercial Service. Ngo Minh Phuong from the US Commercial Service in Vietnam points out: “Although the share by each player may be slightly different [than the 2006 figures given] the ranking is the same and [South] Korea is still clearly the predominant player.”