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Usps Synthesis

Decent Essays

The United States Postal Service has existed for more than two centuries. As the people have grown into the new world of digital technology and electronic communication, the USPS continues to become more of a disservice to the American people. The USPS has still used the same rules and principles for more than two centuries, which does not intrigue any more customers. The USPS needs to be reconstructed in order to fit the needs of a changing world. As the world grows and develops into higher levels of thinking and technological advances, the USPS should grow with them, changing to become more useful to American people.
The Postal Service has existed for more than two centuries. Millions of letters, birthday cards, Christmas cards, wedding …show more content…

One way the postal service can become more useful is to become more involved in e-business(Source A). If more people are emailing and using internet for communication, the postal service should become more involved and get their name and business out there. Another way to rebrand the USPS is to make a play for control of government broadband[Internet Access](Source A). The government is making rapid plans to expand broadband access. If the government puts this underneath the postal service, this would be able to make create a new name for the postal service. It could be defined as a communications-delivery service rather than a perceived, “team of letter carriers”(Source A). A final way to help reconstruct the USPS is the rebrand. As simple as it sounds, the majority of the people in the United States today do not understand the importance of what the postal service means to our country. The brand of the USPS also does not give a good perception of what they do and how they do it. “Fly like an eagle, what does that even mean”(Source A). Many people do not know what this means. “A company’s brand is its most valuable tool, or its biggest liability(Source A). The USPS can easily reconstruct themselves as a communications-delivery service by changing and rebranding their company. Using e-business, government broadband access, and rebranding can all be steps and help grow and continually make the USPS a more useful source of

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