preview

Tutti Matti

Better Essays

TUTTI MATTI
Critical Issues
After spending 6 years in Tuscany, Italy learning all aspects of a restaurant’s operation, Solomon returned to Canada and opened her first Tuscan Cuisine restaurant in Downtown Toronto. In order to survive in the competitive restaurant industry and discouraging economy condition, Solomon needs to address the following issues: 1. How to remain profitable so that she can pay off her initial investment of $380,000. With a low contributed margin (Appendix 2), Solomon will not able to pay off her coming interest on her loans if TUTTI MATTI sale decreases due to the economy downturn. 2. How to maintain strong customer base so that she can eliminate the impact of the economy downturn. The restaurant sales …show more content…

As more people are using internet to investigate new dining options, TUTTI MATTI will be able to reach a large number of its potential customer through its website and communicate with them.

2) Put advertisement on Toronto Life Magazine
Even the advertisement expense is expensive with Toronto Life Magazine (a business-card-sized advertisement would cost $1000), but it is the best way to attract locals to visit the customer. The magazine has a healthy monthly readership which can be considered as the optimal way to communicate with local customer besiding website.

Before deciding to put advertisement on Toronto Life Magazine, it is sufficient for TUTTI MATTI to investigate reader group of the magazine to ensure the advertisement’s effectiveness.

Appendix 1: SWOT a) Strength: i. Solomon is an experienced chef who has learned all aspects of a restaurant’s operation in Tuscany where is world famous for its red wine and hearty cuisine. While there are tons of Italian restaurant in downtown Toronto, none of them are regionally focused; therefore MUTTI MATTI can stand out easily by providing food and services that are different from others. ii. The restaurant is located on a quiet street closed to shopping, clubbing, sport centre, and transportation. iii. Solomon picks and purchases all of the intergradient

Get Access