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Swot Analysis : Coles Supermarkets

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. ABSTRACT 2. INTRODUCTION 3. ORGANIZATION BRIEF 4. CHALLENGES 4.1 Data Standardization In the retail market, data record inaccuracies forms one of the most important causes of out-of stock situation. This leads to decrease in revenue for the retailers. Again, the organizations have to bear significant labor costs due to the manual system of data transfer regarding product information. This leads to indirect effects on poor data quality on the supply and demand chain (Legner & Schemm 2008, p.21). Coles Supermarkets have been using barcoding since early nineties. One of the challenges they have been facing was with the manual entries and increased labor costs if a barcode fails to scan. Secondly, barcodes lacked real-time product tracking and this is extremely important for them, as the supply chain is vast in terms of the intermediaries and the locations from which the goods are supplied and delivered. Coles have suppliers within Australia as well as from countries like India, China and Bangladesh. Due to this, they were lacking best practice opportunities of factory gate pricing and reverse logistics (Coles Centenary 2015) 4.2 Data Warehousing: One crucial thing that organizations need to consider in today’s unstructured data world is to successfully integrate data warehouses. For this, the companies need to re-consider their enterprise data architecture and classify the governance strategy that can be talented through such efforts. There lies a need for data managers

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