The personal selling process is a continuously revolving cycle of stages that assist the professional sales person of today in developing basic selling strategies and tactics that help them improve and prefect their own personal selling styles. As listed in the text, “there are countless small tasks in the personal selling process that are generally organized into seven major stages that overlap and interact which are:
1. Prospecting and Qualifying
2. Planning the sales call (pre-approach)
3. Approaching the prospect
4. Making the sales presentation and demonstration
5. Negotiating resistance and objections
6. Confirming and closing the sale
7. Following up and servicing customers.” (Personal Selling, pg102)
The first and initial
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Before a sales representative is even able to do this step, they must first be sure they understand and KNOW their Product inside and out, their Company’s priorities, and the Marketplace in which they plan to function in. Most importantly, a good sales representative should understand the value of and actually believe in what you are attempting to sell. Once those basics are in place, prepared sales representatives should and most often use a special method for setting their sale call objectives called “SMART”. The acronym “SMART” simply means that a sales representative should have a Specific objective, the their objective is Measurable, ensure their goals are Achievable, focus on the Relational aspect of the sales call, and be prepared and open to Temporal or trial-run situations. (Personal Selling, pg. 137) This process and knowledge of this information is essential in preparing for a productive and successful call. The next stage in the personal selling process is approaching the prospect. This means actually having an initial first meeting with the prospect for the first time, face-to-face. (Personal Selling, pg.136) Like most things in life, “Practice Makes Perfect”, and in this particular case, this statement holds true in that the more a sales representative practices and rehearses their sales presentation, the better. Practicing and rehearsing one’s presentation assist sales representatives in
Introduction: In this assignment I will be giving information the following point talk about each sales staff must do or be like when working for these different scenarios. Also I have included the sales technique out of four of them: Cold-calling, Face to face, Telemarketing and drop in visits. Also I have included their own personal interpersonal skills of what it takes to be a sales staff to be working for those scenarios, I have also included examples and relevant pictures.
Personal selling is where a sales man actually comes to target market doors and tries to promote and make a sale from his product. This method of selling is perceived to be quite intimidating and often salesmen can be quite bullish in their approach of the customer. A business that is looking to maintain its corporate image will want to employ good salesmen that will not give off a bad aura when they are at work.
In hot sales markets a second chance to impress a prospective client never happens. The sales person's skills have to be their and ready to deploy to meet the clients. The real estate office must know the market and preposition its policies to best suit a successful sales process.
There is a phycology behind selling. In the article The Phycology of Selling, by Brian Tracy and Michael Tracey, they speak about the salespeople and what they do to become successful. They explain the 80/20 concept which states that twenty percent of the people make eighty percent of the money. They also expand on it by explaining how people become successful. They say that if one sets a goal and works to achieve it will eventually become true. Furthermore they say that self-confidence is a strongly necessary. To have confidence and believing in oneself is the way to succeed.
During this stage, it is of great importance to listen, ask questions, and make statements to clarify information given by the buyer. Also, salespeople need to verify their understanding of what the buyer is trying to communicate and vice versa. This is related to what was covered in class when it comes to making sure that there is a clear understanding of communication between the prospect and the seller. In addition, at this stage, it is recommended to check the level of commitment from the buyer. For instance, the salesperson can ask the buyer if he is willing to make a change or to make a commitment at the end of the presentation. This enables the salesperson to know beforehand if the buyer is actually wanting to gain the benefit from your service or product. This is similar to what was covered in class when it comes to making sure that the buyer is actually willing to make a purchase. If not, then the salesperson will be able to move on without having to waste their time and efforts in a dead end
Sales presentations should be simple not overwhelming with information a customer may not be able to remember. The goal of a sales presentation is to sell a solution to a customer, that solution being the product or service of the salesperson. A presentation must be relevant, make a connection with the product and the prospect, be to point, use showmanship, be animated, use physical demonstration, and belief in the product.
3. A customary sales approach allows salesmen to individually associate with the consumer’s so that the consumer may relish a personal sales experience with the salesmen; the salesmen, in turn, can exploit their individuality of their sales skill set or selling methods.
Selling your property can be a very stressful process and will most likely be one of the biggest financial decisions you will ever make in your life. We have put this guide together to help you maximise your sale price and guide you through the conveyancing process.
The salesperson must make it their goal to facilitate the best they can between the two parties.
Powerful sales presentations are essential to sell a product. Sales presentations have a reputation of being lengthy, rehearsed, robotic monologues. This should not be the case. A successful presentation ties in colloquial conversation, charm, and an unbiased approach; leading to a lucrative sale. Using a combination of productive preparation, engaging techniques and a well-formulated structure, an adequate sales presentation creates a lasting impression on the prospect.
“POS” Point of sale is the term commonly associated with the retail industry and involves the place of transaction between a buyer and a seller. (Kelley, p. 108) There are three major revenue streams that can leverage POS for schools and universities; ticket sales, concessions and retail licensed merchandise. In order to make any organization profitable and increase revenue, one must leverage every point of sale, beginning with ticket sales. There are several different ways that organizations can increase their customer database, upsell their current customers and solidify their longtime customers, all which will help improve their revenue and overall bottom line. We will focus on the ways that universities and schools can do this with and in coordination with sporting events and teams.
Properly designed and implemented, effective training improves one company's success. Without a basic sales process and methodology, sale people are left to their own devices. That leaves management without a standard way to review trouble areas and predict success. Improved sales benefit every part of one company. Sales training can address multiple areas involving personal and interpersonal skills, business knowledge, and sales process and methodology. Each area has specific value and delivers different benefits to help individuals to be better.
Suppose you wanted to conduct an experiment on whether a certain advertisement is effective in increasing sales. Select a specific product or service.
A business cannot survive without personal selling there are tangible evidence that sales are the major source of revenues to a business, salesman introduces the goods to the customers, arouses their interest and persuades them to purchase the goods and finalizes the deal. He plays a very significant role in selling the products. Indeed, salesmanship is the major factor underlying the success of most business houses. As the sales people pushes sales of product or a service, there is an assurance to the business of gaining profits thereby continuity of business is brought about.
Since the 1970s, researchers are trying to understand the various determinants, antecedents and consequences of adaptive selling. It all began with the perception of personal selling as a dyadic sales process (Spiro 1976). This process is determined by a continuous reflection and consideration of the progress