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Revenue Recognition: Apple Inc.

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Revenue Recognition: Apple Inc.

THE COMPANY
Our analysis of Apple Inc. will incorporate the general overview of the company and how it records it revenues. We will observe how they make an honest effort to be within compliance of all accounting standards according to the Financial Accounting Standards Board for recording and disclosure of its income. Apple’s leading competitor, Google Inc., will also be examined to see whether they are comparable to Apple and still within compliance of the Securities and Exchange Commission and FASB for revenue recognition. Apple takes on design, development and marketing of personal computers, portable digital music players, and media devices that exceed the reach of everyday needs. The company also …show more content…

This is showing a full discloser of how and when they are showing revenue on their financial statements. This is in direct accordance with the Code of Federal Regulations under code 210.3-03 for instructions for reporting income, which states there must be discloser of income is provided and that these disclosers are to used in cross reference of all the financial statements (Code of Federal Regulation, 2012). Now that we have seen how and when Apple records its actions, taking a look at its leading competitor will give us a better view of how differentiated companies in the same industry can be.
THE COMPETITOR Google Inc. provides the biggest threat to Apple Inc. due to the hugely growing line of the Android market and their overwhelming ability to provide advertising to vendors. This seemingly puts heavy pressure on Apple to keep up with new products and to continue to create the next best thing. Google provides a much different way of recording their revenue. This is due to the fact that they receive revenue in a much different way. Google, unlike Apple who mostly sells products over services, sells services over products. The main source of income they receive is from providing there vendors with advertising space. As much as 96% of the company’s revenue comes from this source (Google Inc., 2012). Within this variation, they recognize revenue a little differently. Since most of the revenue comes from advertising, Google collects most revenue on a

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