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Publix Retail Plan Essay

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Ever felt that going grocery shopping was a tedious chore? Ever spend more time in traffic on the way to the supermarket than in the actual store? Well now these problems can be solved. With this new retail proposal plan, Publix would be offering a curbside pick-up and/or delivery program. Working customers will benefit from being able to quickly pick up their orders while on their way home from work rather than spending an additional hour after work making their way through each aisle. Parents will be able to avoid the hassle of attempting to get their shopping done while having to keep an eye on bored and rambunctious children.
The ordering interface will be very straightforward and easy to follow. Customers will simply …show more content…

With past orders memorized, customers will be able to easily re-order their normal weekly load of groceries with the option of simply adding or subtracting items from this order. These cookies will also aid in memorizing more intricate order information such as preferred cuts for meat and fish, as well as preferences at the deli counter. In time, there could be an in-store curbside attendant who works a phone system for those that do not have access to a computer whether they are on a long drive home or whatever the reason may be.
By implementing a curbside pick-up and delivery program, Publix will be able to create an advantage over its competitors by offering its customers affordable merchandise in a convenient and efficient way. Publix will benefit by attracting new customers and retaining existing customers who for physical, time sensitive, or other reasons cannot make it into the store to do their grocery shopping. Although Publix could potentially miss out on revenue made by customers making impulse purchases based on eye grabbing displays in the aisles or at the register , they will surely make extra based on the ease of clicking and selecting items. By clicking items to add them to their “shopping cart” customers may lose themselves in the ease of amassing groceries and end up spending more than they would have had they been inside the store.
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