Marketing Plan for a Cosmetics Company
EXECUTIVE SUMMARY. CosmoCosmetics. 1389 Sunshine Ave. Fort Lauderdale , Fl 34587 CosmoCosmetics has decided to create a new foundation make up line for African American women exclusively. We believe there is a niche for this type of business since no make up brands specialise in this target. CosmoCOsmetics would be the exclusive manufacturer that sells to cosmetic retailers. Not only would emphasise on the variety of colours but also the packaging of the product.
1. The colours would be adjusted to this type of skin( a wide variety of darker colours )
2. The make up would be offered as a spray, a completely new format in the make up
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Strategy.
We have chosen to build our strategy upon a focused strategy, since it allows a much more narrow approach towards the market segment. In this case we have chosen focused differentiation.
We count on the expertise of our professional to direct the company towards expansion and recognition of CosmoCosmetics.
Add warranty..??
FINANCIAL REQUEST???
VISION AND MISSION STATEMENT CosmoCosmetics is a new creative, innovative company that has discovered a niche in the market after exhaustive market research. COsmoCosmetics member?s hard work has created a product that we believe will enter the market with strong impulse and succeed due to a creative marketing campaign, packaging and specially because of the superior product we are offering. Cosmo Spray is a new type of foundation targeted exlusively for African American women offered in a unique format, spray. We posses the necessary resources to begin this new venture successfully. We believe in this project, it?s members and specially in Cosmo Spray, CosmoCosmetics star product. The success of Cosmo Spray will determine CosmoCosmetics permanence and the growth of CosmoCosmetics range of products. We are hoping to extend our brand name in a period of 5 years to other major outlets across the country such as Sephora, CVS, Beauty Supply Stores, Burdines, Bloomingdale, and Body Shop. As well as this, we would increase our advertising on tv
They are women with incomes of $25,000 or more a year that care about their appearance and spend money on beauty products. They tend to have curly or frizzy hair. They are women that tend to use beauty salons and keep up with fashion and fashion trends.
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Flare Fragrance is facing in declining of growth rate in 2008 where the CFO estimated year-end numbers projected only 2% growth in 2008. Compare to 2007, sales had risen 12% which was much better than in 2008. An analysis of 2009 strategic initiatives had launched by the CEO, Joely Patterson with determination to make 2009 better
I have several pairs of stockings in the shade “nude” which is very close to Caucasian skin tone.
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Make-up Art Cosmetics (M.A.C) is a cosmetics brand that was created in Toronto and now headquartered in New York City as a part of the Estee Lauder Cosmetics. The cosmetics manufacturer was established by Frank Toskan, make-up artist and photographer, and Frank Angelo, a chain of beauty salons owner in 1984 in Canada. The founders of the company realized that there was a lack of professional make-up products in the makeup market that will stay untouched on the model’s face without decolorizing under the fierce environment of studio lights and perspiration. Thus, they decided to create cosmetic formulas that would fulfill their professional needs. In the beginning, the makeup line products were only available for professional makeup artists
2. High-graphics print: Impressive branding which will make the packaging a marketing product as well for the seller's products. Instead of direct corrugated printing which only allows 2 -3 colours.
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