I. Executive Summary The Ford Motor Company has been facing a steady decline in market share for approximately the past twelve years. This decline is largely attributable to their reputation for building poor quality vehicles that break down easily, and rising gas prices reducing demand for large trucks and SUVs, which is Ford’s main source of sales. Ford has already taken measures in response to this slump by introducing new car models such as the Fusion, as well as attempting to make their mark in the new crossover SUV market with the Ford Edge. However, many would argue that this is just too little, too late. While the Edge does lack certain qualities with respect to its competitors, it also comes with a more affordable price …show more content…
Internal Analysis
Strengths
Ford has been in business now for over a century, giving them plenty of experience. When it comes to the Edge, the replacement parts for the vehicle are relatively inexpensive. They are much less expensive in comparison to its competitors. This is true for Ford in general as well. This is a major contributing factor when individuals go to buy a vehicle because even if a car is slightly less likely to break down than the Edge, but it has more expensive replacement parts, the individual may be inclined to take their chances since even if it does break down, the financial consequence isn’t a severe one. The Edge’s purchase price is also less than comparable crossovers, which is a definite strength to Ford. Another strength that was somewhat unanticipated is the fact that early on the Edge’s sales exceeded expectations. It was said, "The sales levels, really coming from having no brand recognition, are kind of in the same sandbox as three really great products that have established themselves over the course of several years... I don't know if I thought we could get there that soon." While they still aren’t on par with the other companies who have been manufacturing crossovers for a great deal longer, they’re still off to a strong start.
Weaknesses
One weakness that Ford has with the Edge is that
Other manufacturers were content to target the wealthy American could buy, not even considering the middle or lower class. Ford developed a design and a method of making the cars that steadily and continuously reduced the cost of the car, the car being the Model T. Instead of pocketing the money from the cars Ford used it to make better and more efficient ways to build a car. As a result, Ford Motor Company sold more cars and steadily increased its earnings. Henry Ford somehow managed to change people from the looking at an automobile as a luxury, and more like a convenience
Ford's major move in recent years is that of the technology that is in their cars. With Ford's venture with Microsoft to introduce a "smart car" that has an understanding of what types of music the driver prefers to read text messages aloud and voice commands; Ford has definitely taken the lead in terms of technology inside the car.
As quoted in official company page, Ford’s blueprint for sustainability goes beyond improved fuel economy and reduced CO2 emissions to define sustainability as a business model that creates value by preserving and enhancing environmental, social and financial capital [2]. This approach confirms an enthusiasm that will eventually lead to hybrid/electric cars for Ford. Such improvement will mean a lot for UK market, as Ford is a very strong brand in UK, with Ford Fiesta being the top selling car, while Ford’s C segment representative Focus is in 3rd rank among all competitor models [3]. Additionally, penetrating in electric/hybrid market holds huge potential since 81% of UK population lives in urban areas [4] which is the already focus market for E.V. & electric hybrid car manufacturers.
If the economy recovers in 2010, Ford will be in a good competitive position. To meet stricter government fuel-economy standards, it is introducing a line of more efficient cars such as the Ford Fusion, Focus, and Fiesta. It will start manufacturing electric cars in 2010. Mulally hopes that Ford will be able to take business from GM and Chrysler/Fiat. Goldman Sachs' Patrick Archambault sees Ford picking up 25 percent of the sales the two competitors have lost, the equivalent of 1.4 points of market share.
In a present day of global warming, environmental issues, labor unions, and other impacts, the automobile industry is in an era of instability and change. Ford Motor Company has been traditionally considered one of the "Big Three" in the auto industry, but they are not adapting as well as hoped to the changing industry, and will have to strategize to survive in a struggling industry.
Rebuilding Ford’s “depleted talent bank” could take many years. In the meantime, the lack of talent will prevent the company from being able to rapidly design and manufacture innovative car and truck models. Given shrinking sales levels, the company also needs to quickly reduce capacity, and should shut down two or three assembly plants, according to analysts. But the company is hampered on the technology end because of strict labor agreements with the UAW, and will therefore likely reduce shifts and slow down assembly lines rather than close plants completely.
Ford Motor Company has a long history, starting in Michigan in 1903. They have focused on designing and manufacturing and have been very successful, however with increasing competition, global markets and over-capacity the company needs to look at ways to improve profitability. The company has implemented various programs and processes to create a lean, responsive system with better consumer forecasting.
Ford Motor Company is an American automaker and the world 's fifth largest automaker based on worldwide vehicle sales and is the second largest American automaker. Based in Dearborn, Michigan, a suburb of Detroit, the automaker was founded by Henry Ford, on June 16, 1903. In that same year, with 12 investors and 1000 shares, the company had spent almost all of its 28000 dollar cash investment by the time it sold the first Ford Model A on July 23 1903. By October 1 of that same year, Ford Motor Company had turned a profit of 37,000 dollars. By 1904, Ford Motor company built its first international plant in Walkerville, Ontario, right across the Detroit River from Ford’s existing facilities. The company was a separate organization with its own set of shareholders. it was created to sell vehicles not just in Canada, but also all across the British Empire (1904 current British Empire). Over the years Henry Ford Model T then put the world on wheels with a simple, affordable, and durable automobile.
Alan R Mulally, Ford’s Chief Executive, mortgaged all of the company’s assets, sold off a majority of its shares in many other companies and made job cuts in the hope to use the money to improve the fate of the company. Alan R Mulally, told the financial institutions that he plans to make Ford’s focus revolve around developing smaller, more fuel efficient vehicles in order to keep up with the foreign automotive producers, and increase domestic interest in the company’s products. After refocusing the company, Allen also introduce a new type of technology that would help Ford Motor Company appeal more to the eyes of the consumers. (Bill Vlasic, 2009)
Many people think of Henry Ford simply as the man behind Ford Motor Company and the mass production of automobiles while never giving a second thought to how he got to that point. Henry Ford was a visionary leader and an ethical leader who went against what other business leaders thought and he ended up leading his company to the top. In this paper we will review how Ford was a visionary leader by describing how he fulfilled the role of creator as he instituted a way of producing automobiles quickly and cheaply enough so that they would be consumed by the masses. We will also discuss how he used individualized consideration in a way that motivated his workers to success by considering that working-class people had concerns about not having enough time off. Then, we will discuss how Ford was an ethical leader who did not worry over image and how he was a free thinker by describing when he disregarded how other business men of the time would view him when he decided to hire African American workers. Next, we will go over how I have not been a visionary leader. We will discuss how I have relied on conventional wisdom and gotten stuck using only ideas others have already generated and how I have had difficulty using individualized consideration. Lastly, we will talk about how I have not been an ethical leader by highlighting an incident when I was guilty of worrying about my image to the point that I allowed inappropriate comments to go unchecked and
In order for Ford to be able to move forward and be successful they have had to make decisions that may have been difficult but also allowed them to become more efficient and more competitive in the automotive industry. We all remember when the economy started a downturn that affected many businesses including the automotive industry. Ford had already begun to make changes to ensure that they would be able to remain successful and it set Ford apart from other automakers.
Profitability (performance) ratios are used to assess a company’s ability to create equity as compared to its debt and other appropriate expenses created during a particular time frame. A favorable analysis of profitability ratios will reveal that a company’s value is higher than a competitor’s value.
The American auto industry has faced many challenges throughout the years since Henry Ford’s first
This resulted in Ford being the first of the US Big 3 automotive car manufacturers to change its strategies by producing smaller vehicles designed to achieve competitive pricing, improve fuel economy, safety, performance, quality and technology.
Ford Motor Company (Ford), is an American and multinational vehicle manufacturing company. Ford manufactures some of the most well-known vehicles worldwide; this list includes the Ford Mustang, Lincoln, Focus, Fiesta, Taurus, and the F-series pickup. Ford has made its mark in the global market through their joint ventures and international achievements. Ford generates most of its revenue from its automotive sales which is about 94%, and the final 6% is through their vehicle financing services. Ford has more than 11,000 dealerships worldwide, and the majority of them are independently owned. Ford’s strategy is to take over the global market by releasing a large variety of vehicles and offering them worldwide. Through 2020, it has plans to invest $4.5 billion in electrified vehicle solutions (Fort Mill 2017). Ford's most significant project currently is to