This chapter will address the research methodology used to satisfy these research objectives stated in chap one. It begins by explain the expected sample size and sampling method. This is followed by the methods of data collections and questionnaire design. Finally, the proposed the data analysis techniques used in this study are established.
Sampling Method
According to Saunders, Lewis and Thornhill (2009), in research questions where it would be impracticable for researchers to colect data from the entire population, it is necessary to select a sample. Sampling is “the process of selecting a sufficient number of the right elements from the population, so that a study of the sample and an understanding of its properties or
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Furthermore, a precise sample size should be met in order to make generalizations with confidence about the constructs under investigation. Therefore, the sample statistics can reflect the population parameters as accurately as possible with only a narrow margin of error (Sekaran, 2010). The target population of this research is the Vietnamese customers who choose to dine in vegetarian restaurants situating in Hanoi city, Vietnam. According to the General Office for population family planning, the population of Hanoi city was 6.448.837. According to the calculation for minimum sample size, the sample size required to achieve a 95% level of confidence with margin of error of 5% was estimated as 385 (Saunders, Lewis and Thornhill, 2009). The researcher finally acquired only ? responses or about ? of the total sampling size because of the time and budget limitation. However, Aaker, Kumar and Day (2007) stated that 200 samples are sufficient to check the reliability and possibility of the results
Data collection
A mix qualitative and quantitative research was used in this study. These include literature review, focus group interview, and survey. In the initial phrase, a focus group interview and literature review were used for identification the appropriate selection attributes and other relevent issues. The issue is to identify the attributes that play a
This chapter covers the background and rationale, statement of the opportunity, purpose, research questions, nature of the study, definition of key terms, the significance of the study, assumptions, and limitations. It also covers the scope, worldview and theoretical foundation depicting the logical path of the research study.
The methodology was described with the data collection method. Quantitative and qualitative questionnaire which consisted of closed questions with a choice of fixed answers and free text to enhance qualitative data were sent out in the form of mailshot, followed by telephone call to non-respondents and it was repeated for more wider sample results to gain more evidence to reduce bias (Parahoo, 2006).
In this chapter the results obtained from the analysis of data collected (previous chapter) are discussed in relation to the aims and objectives of the study. The study attempts to answer the following research questions:
This section will provide the rationale of the methods employed and highlight how the study will be performed. The study will examine the population with the sample size identified, data collection method and its analysis will be offered.
When conducting a study, it is impossible to collect data from the whole population, therefore it is important to select a representative sample because sampling makes it possible to select a representative for study and discover things that apply to many more people who are not studies (Maxfield & Babbie, 2012). The purpose of sampling is to generate a set of individuals or other entitles that give us a valid picture of all such individual or other entitles. It is important to generalise from a sample to unobserved population the sample in intended to represent. Therefore, when selecting a group of subjects for study, it is important to ensure that we represent some larger population.
This study will require Primary data and Secondary data. Data collection will be done by designing appropriate questionnaire and conducting semi structured interview.
Researchers need to select individuals who are part of the population for their studies. That is, from all possible people or organizations in the population, they select a sample for study from the population. A sample is a subgroup of the population that the researcher plans to study for generalizing about the population (Plano-Clark & Creswell,
This chapter includes the methodology and research design of the study. The chapter is organized in the following sections: (a) research design and design appropriateness;
This chapter discusses the methods used in the study. It consists of research design, data and data source, data collection and data analysis.
The contents of this chapter contains the research methodology of the project. As such, within this chapter the outline of the research strategy, the research method, the research approach, the data collection methods, sample selection, the form of data analysis, any ethical considerations and the research limitations are discussed.
Furthermore, the study design and methods are very much appropriate for the purposes of the study. The study’s set-up and methods allows the authors to address the aims set in the introduction, and they do so in the discussion and conclusion. In addition, the procedures are thoroughly detailed and allow for reproduction from academic readers. The procedures are listed to such a level that gives the study a strong level of
In this study, primary and secondary research will be both incorporated. The reason for this is to be able to provide adequate discussion for the readers that will help them understand more about the issue and the different variables that involve with it. The primary data for the study will be represented by the survey results that will be acquired from the respondents. On the other hand, the literature reviews to be presented in the second chapter of the study will represent the secondary data of the study. The secondary sources of data will come from published articles from books, journals and theses and related studies.
This chapter will outline the research design and methodology proposed to be followed. First, the overall research design will be justified. Next, the independent and dependent variables will be
The descriptive survey method of research was used in this study with the questionnaire as the main tool for gathering data.
This chapter discusses the background, objectives, significance of the study, scope and limitations, data gathering process and the research design and methodology.