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Essay on Bus Intelligence

Decent Essays

TRUE/FALSE
1) Data mining is a way for companies to develop business intelligence from their data to gain a better understanding of their customers and operations and to solve complex organizational problems.
Answer: TRUE
Diff: 1 Page Ref: 190

2) Data mining is a prime candidate for better management of companies that are data-rich, but knowledge-poor.
Answer: TRUE
Diff: 2 Page Ref: 193

3) Business analytics cannot be conducted in real time because it includes components such as metrics and reengineering tools.
Answer: FALSE
Diff: 1 Page Ref: 195

4) Technically speaking, data mining is a process that uses statistical, mathematical, and artificial intelligence techniques to extract and identify useful information and …show more content…

Answer: ratio
Diff: 2 Page Ref: 198

43) ________ data contains codes assigned to objects or events as labels that also represent the rank order among them; for example, credit worthiness.
Answer: Ordinal
Diff: 2 Page Ref: 198

44) ________ data contains measurements of simple codes assigned to objects as labels, such as marital status, but those labels are not measurements.
Answer: Nominal
Diff: 2 Page Ref: 198

45) ________ data represent the labels of multiple classes used to divide a variable into specific groups.
Answer: Categorical
Diff: 2 Page Ref: 198

46) Using existing and relevant data, data mining builds models to identify ________ among the attributes presented in the dataset.
Answer: patterns
Diff: 1 Page Ref: 200

47) ________ tells the nature of future occurrences of certain events based on what has happened in the past, such as predicting the winner of the Super Bowl or forecasting the absolute temperature of a particular day.
Answer: Prediction
Diff: 1 Page Ref: 200

48) Generally speaking, data mining tasks can be classified into three main categories: ________, association, and clustering.
Answer: prediction
Diff: 2 Page Ref: 200

49) ________ partitions a collection of things, such as objects and events stored in a dataset, into segments whose members share similar characteristics.
Answer: Clustering

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