Aleve
Timothy Vallin
BUS 620 Managerial Marketing
Instructor: Jacqueline Gilliard
November 20, 2011
Introduction The company that I will be writing about is called Aleve. Aleve is an OTC drug that is made from the company known as Bayer. This medication is known for being a pain reliever that provides relief for a variety of condition. Just like any other company, Aleve has to be able to create a marketing plan. This plan has to be very strategic in order to gain customers and investors. The company must choose a market that they want to target. By doing this they must find out information about their competitors. This information will help them to come up with a marketing strategy that will tell customers why they should
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The goal is to use a mass-market strategy. This will happen by ignoring any segment differences and design multiple product and marketing programs that will appeal to a very large number of potential customers (Mullins & Walker Jr, 2010). By doing this, the company will gain economies of scale and cost advantage. The plan is to be able to provide everyone from children to adults with something that will be cost effective while being able to help them. We are looking at providing for everyone that can take our medication.
After doing research we found out that there are markets available that we have not targeted. There are a lot of teenaged students who dance use Aleve. A majority of them take an Aleve before their dance classes in order to prevent cramps or soreness after rehearsing or to mask symptoms of injuries (Hayes, 2011). This is another crowd we will look at. There is a large market of dancers and anyone else out there knowing about
The competitors of our product would be Tylenol. The product was developed by McNeil Laboratories. The major ingredient in their medication is acetaminophen. The company was bought by Johnson & Johnson in 1959. They began advertising to many health professionals. They are a company that has many different brands of drugs that serve children up to adults. Their product is said to work by being able to elevate the body’s overall pain threshold so that an individual who takes this medication will feel less pain.
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Allstar’s Pharmaceutical division has a multi-symptom cold OTC medication (Allround) that is competing against nine brands from four competitors. The intent of this exercise is to evaluate Allround’s current position in the market, by analyzing its strengths, weaknesses, opportunities, and threats. There is also a proposed 10 year goal plan and strategy to establish Allstar as the industry leader of the OTC cold remedy market, while maintaining long term sustaining profitability.
Job descriptions are a vital part of recruiting and managing employees. These written summaries of jobs ensure that applicants and current employees have clear understanding of their roles and what is expected of them in order to be held accountable. Despite the various job descriptions and posts for new hire, it is imperative that job descriptions be thoroughly written because it will help employees understand the major areas of their job or position and also help attract the right candidates for the job. In this essay, I will be writing on the components of job description with emphasis on the role of Operations Manager with careful analysis of the important facts about the job with respect to the tasks, tools and technology, knowledge,
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Once we get the contract back from the retailers we need to sit down with Nancy, our Human Resources, and get started with the hiring. For hiring the new employees that we will need for the addition work, the steps of advertising for the positions, scheduling interviews, and meeting to choose the correct candidates must be taken. Let us start off by writing the job descriptions down so we have clear definitions of what each job will entail.
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In order to make the decision on a motivation program, a manager must first use business research in order to determine the needs of the associates. While an in-house motivational program may appear to be more cost effective, this may not be the case if the program does not meet the end goal. Therefore, goals must be defined before the decision is made. A survey of motivational actions or education must be compiled to determine the needs of the staff. At this point, the manager must make the decision if the resources necessary are housed within the firm. Merely having a trainer may not be enough if the trainer does not have the education to teach the motivational course. As well, there must be room and allotment time within the firm. A benefit may be that the training can be staggered as to not totally shut down production; however, if a conference room needs to be rented this would no longer be as cost efficient.
Quaterra Alaska is an investor project, they riley on investors to buy into the market for all new funding a as of February 2013 the following stock options are available; “NYSE-MKT: QMM | TSX-V: QTA, Shares Outstanding 163 million, Fully Diluted 183.5 million, Recent Share Price US$0.26 / CDN$0.26, Market Cap US$40.7m /
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During the 1900's, the McNeil company developed and established Tylenol into a well known and recommended analgesic. It has become recognized world wide as a safe brand of acetaminophen. The name Tylenol has become identified as a trusted, safe drug that people can easily purchase over the counter for their ailments. Tylenol is still recommended by doctors even though there was a cyanide scare in the history of the company. It has been discovered by my independent survey that consumers use Tylenol for their pet's needs also.
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