preview

Analysis Of News You Can Endow By David Swensen And Michael Schmidt

Decent Essays

David Swensen and Michael Schmidt propose in “News You Can Endow” a plan to help keep print newspapers afloat in the digital age. Swensen is the chief investment officer for Yale University, where he is also a professor of finance. He is the author of “Pioneering Portfolio Management: An Unconventional Approach to Institutional Investment (2000)” and Unconventional Success: A Fundamental Approach to Personal Investment (2005)” Schmidt is a financial analyst for Yale University.
In 1787, Thomas Jefferson wrote that he would prefer newspapers without a government as opposed to a government without newspapers. Today, newspapers’ profit margins are diminishing. Readers are turning to the Internet for information “even though the Internet has potential

Get Access