Vision and Mission Statements of Southwest Vs Coca Cola Group 5
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Vision and Mission of Southwest Airlines Vs Coca-Cola
Nathalie Perez, Colleen Stear, Marysa Stone
Grand Canyon University
MGT-410: Servant Leadership
Phyllis Abbott
August 27, 2023
1
The Vision and Mission Statement Analysis
Mission and Vision statements communicate the direction and values of an organization. These statements clearly communicate how the organization motivates a team and shows the direction the organization is going. Effective vision statements inspire and show the drive to succeed. The mission statement if effective supports the vision statement. This group project is to
review and compare both the mission and vision statements of Southwest and Coca-Cola, talk about the values, principles, and culture of the leadership models within both companies’ statements, then lastly, how a Christian worldview can inform management decisions or practices in the treatment of all stakeholders. The Vision and Mission Statements Behind It All
Coca-Cola is a brand name that is internationally known for its successful soda and the employees think that it is just as great as the customers. The companies’ vision is to focus on being a great place to work that people are able to be inspired and become the best they can be, bringing the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs, nurture a winning network of customers and suppliers, be a responsible citizen
that makes a difference by helping build and support sustainable communities,
maximize long-
term return to shareowners while being mindful of our overall responsibilities and to be a highly effective, lean and fast-moving organization (
Coca-Cola Company, 2020).
” This comes with the
mission t
o “refresh the world, inspire moments of optimism and happiness, and create value while making a difference (
Coca-Cola Company, 2020).
” Over the years they have become the most well-known soda brand in the world and still uphold some of the largest numbers of employee satisfaction while being run by a standard leadership model.
2
Southwest Airlines runs its company with a servant leadership model showing their values by providing a stable work environment with equal opportunity for learning and personal growth. Employees will be provided with the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer (
Southwest Airlines, 2022
). This mixed with the vision to be “
the world's most loved, most efficient, and most profitable airline” and the mission to “connect People to what's important in their lives through friendly, reliable, and low-cost air travel” is almost too good of an opportunity to turn down. They really show the employee and the customer they care, and it builds a lot of employee satisfaction. The similarities are in the goal for these two companies they both want to be the best in their specific sector and provide the best service to the customers. The difference I saw were small and only
in the Culture of the companies.
The Impact of These Vision and Mission Statements on Surrounding Culture
The vision statements can make or break an organizations success and provides the outlook on where the company is going. This can impact the culture by helping members buy into the organization and their future success. This is commonly achieved by good leadership and encouragement. Southwest Airlines promises to show a servant’s heart by delivering Legendary Customer Service and treating others with respect (Southwest Airlines, 2022) which creates a culture of trust within the company and to customers. Coca-Cola, however, teaches all leadership the courage to shape a better future while using collaboration to leverage collective genius. They also encourage integrity, accountability, passion, diversity, and quality from all their workers which creates the refreshing culture they want. They also strive to be curious, empowered, inclusive, and agile every day proving to take a real-world approach to making a difference (Coca-Cola Company, 2020). 3
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Related Questions
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Purpose of This Assignment
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The article
Analysis of Journal Article:
Fergnani, A (2022) Corporate Foresight: A New Frontier for Strategy and Management, Academy of Management Perspectives, Vol.36, No.2 pp.820-844.
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Research Topic:
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State Problem Statement
What is the problem?
Why is it a problem, and why does it need to be resolved?
What are the likely benefits of solving the problem?
Briefly summarize the problem and emphasize the need to fix it. All potential advantages and anticipated outcomes and implications should be mentioned here. Contextualizing the problem in a broad sense will also strengthen your case.
State Research Questions
what are smaller, specific questions (Research Questions) that need to be asked and answered?
What are the Objectives and Significance of the Study?
Literature Review
What will it add to what was there before?
How can your research be useful in the fututre?
Theorectical Framework
Research Design/Methodology
References
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7-
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