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Case study Discussion Week 4
Group 5 Aditya (2327226) Jennifer Narvaez (2324112) Kanika Kamboj (2314556) (Absent) Saumya Taneja (2300196) Tasnim Orpa (2331583) University Canada West BUSI 601 Ethics,CSR and Business Environment Analysis (HBD-SPRING24-29) Prof Abhinav Tomer May 1, 2024 Summary of the case
The case study revolves around the donations which Suzanne, who works as a cashier at a grocery store, has been asking her customers for making some donations but she herself is feeling awkward in doing so because she isn’t sure whether the company to whom these donations are going to is using them in the right manner or not. Suzanne observed that many businesses are asking companies to contact the customers in the stores and ask them to donate money to charities. The case mentions about the various such programs which have been introduced by companies like Walmart, McDonald’s, and more. One such scheme for which Suzanne has been asking donations from the customers is ‘Pennies for Pets’. This scheme was introduced by the owner of the store who was a strong supporter of animal causes, so he wanted the cashiers to ask customers for donating $1 or $2 to this scheme (Robert, 2020). She read some articles about the company and was convinced that the donations aren’t being properly used. She faces some awkwardness while asking the customers at the grocery store for donations specially the ones who can’t afford it after reading these articles. Ethical Implications
Administration and use of Funds
We know that Suzanne has several doubts about asking clients to contribute to this cause, and it is very difficult for her to ask people to join a project that she herself is not involved in, this because she has not been able to ensure the donations that people make to the cause are intended for that and on the contrary they could be used for other objectives, therefore the first thing on the part of the company should be to empower employees in general about this cause, with transparent and real examples of how these donations help Animals and how important it is for employees to share this information with customers, as we are told (Kotler & Lee, 2005), Accountability helps build the trust of all employees. involved in a commercial process both on
the company's side and on the client's side, however the company was not doing so and on the contrary, employees' doubts grew as to whether the money collected was being used correctly.
True Corporate Responsibility of the company
The company, as demonstrated in the case, intends to share these projects as part of its corporate responsibility and with a marketing campaign that is promoted through the speech that employees should share with clients so that they motivate them to participate, but we know that this is not the case. They have a clear policy for the collection and use of funds, for this strategy to be successful it must be managed appropriately and can only be done if it is based on a regulation, which may also contemplate sanctions if an employee does not comply with this regulation.
A trustworthy organization
"Pennies for Pets" although it is a cause that many of the clients would like to help, from several reports it can be known that they are not always administered correctly to help the animals, in this type of initiatives there is no rigorous control that ensures the proper use of funds, and the integrity of the administrators has been exposed on several occasions, perhaps carefully selecting the organization can help motivate employees and to support.
Information that should be provided
The company should be transparent about its activities with Suzanne and its customers. It should show the record of all the donations that it has received from the customers and how it has been used. This record should also reflect the various programs or charities in which the money has been used or transferred. Another thing which will motivate the customers to donate
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To examine the level of customer engagement on the different social media to understand their preferences as opposed to previous forms of marketing.
To assess the influence of social media user-generated content such as surveys, photographs and recordings shared via virtual entertainment in creating brand loyalty.
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To determine the most impactful social media platform for disseminating information about Jamaica's tourist attractions.
To analyze the level of engagement on official tourism social media platforms to identify areas for improvement. (For example, improved content creation on official pages)
To examine the level of customer engagement on the different social media to understand their preferences as opposed to previous forms of marketing.
To assess the influence of social media user-generated content such as surveys, photographs and recordings shared via virtual entertainment in creating brand loyalty.
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To examine the level of customer engagement on the different social media to understand their preferences as opposed to previous forms of marketing.
To assess the influence of social media user-generated content such as surveys, photographs and recordings shared via virtual entertainment in creating brand loyalty.
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