Muji

| Form MUJI to world Introduction 2 The MUJI’s background 2 The MUJI’s concept 3 The MUJI’s product 6 Conclusion 7 Reference 8 Introduction Because of the unprecedented changes in communications, transportation, and computer technology, the pace of global integration

originating from Sweden and MUJI from Japan, both brands share an uncanny sense of normcore aesthetics favoring what can be best described as minimalism. (Williams, 2014) A brief background on the history of both companies; IKEA started out as a mail order company in 1943 before specialising in furniture, opening its first outlet in 1953. MUJI, on the other hand, began as a line of products sold in a Japanese supermarket chain, before enlarging to encompass an entire store full of MUJI products in 1983. Although

Mujirushi Ryohin or MUJI is known for a variety of good quality products including house hold goods, clothing apparel and food. The name itself in Japanese translates to “no-brand quality goods”. In the image below is an image with simple packaging which MUJI is known for, MUJI wants the consumer to cherish more of the product than the packaging itself. The story starts in 1980 when MUJI was founded. MUJI was founded because of the manufacturing process with creating simple, low-cost, good quality

The changes in structure and management that occurred this year mainly consist of Satoru Matsuzaki taking over as president and representative director of Ryohin Keikaku, the parent company of MUJI. This took place on May 20, 2015, followed with Matsuzaki assigning board directors to be responsible for the operations and management of foreign divisions. Business Environment There are many environmental factors that can affect a business’s profit and sale as a whole. To prevent any unplanned occurrences

Marketing Plan for MUJI in India MKTG2010H YIP TSZ CHUNG (SID: 1155000976) 21st December, 2010 1 Table of Content Executive Summary Current Market Analysis - Macroenvironment Current Market Analysis - Customer Market Description Product Review Competitive Review Channels and Logistics Review Marketing Objectives Marketing Strategies - Product Marketing Strategies - Price Marketing Strategies - Place Marketing Strategies - Promotion Execution Plan Budgets Controls Appendix

1.0 Introduction Mujirushi Ryohin or MUJI is a Japanese retail company founded in Japan in 1980 (MUJI Europe, 2015) which sells a wide category of household and consumer goods. From clothes to bed, everything MUJI sells have its own design called minimalism, emphasis on recycling, avoidance of waste in production and packing, and there are no logos on the MUJI products which is called no-logo or “no-brand” policy. Since its goods design and high quality are welcomed by not just national customers

2. Roles of family factors on influencing the CBBE As mentioned in the introduction, Gil, Andrés and Salina (2007) have mentioned that family can affect brand awarenss, associations and perceived quality of a brand. Brand awareness is linked with brand salience. It refers to the ability of customers to recognise a brand in various circumstances. It can be seperated into breadth and depth of brand awareness. Breadth of awareness represents the different circumstances among various products offered

4.3. Primary Study Analysis The methods of analysis are based on Kvale, Brinkmann, and Plas’s (1996) theory. There are five principal approaches of analysis, including condensation, categorisation, and narrative, interpretation, and ad hoc. The reviewing method for each question is going to be selected in line with the objectives of the questions. 4.3.1. Brand Awareness Among the ten interviewees (see Table 4-1), merely one person can recall her memory of a Creative Expo Taiwan 2016’s sponsor

Brands have become a primary role in modern society, which are included as a main part of a business’s capital (Kapferer, 2004). According to Lin and Hsu (2009) the brand image has been gradually recognized as a major topic for many marketing organizations. An excellent brand image not only helps companies to build market positions, but also makes it stand out from many competitors. Moreover, it is important that a successful brand should establish a good brand’s reputation, thus to win the trust

The company known as Classic Knitwear, Inc. operates in a $24.5 billion market of non-fashion casual knitwear. Casual knitwear are T-shirts, sport shirts, sweatshirts, fleeces, and so on. In 2005, the company reported revenues of $550 million. Of this, 75% ($412,500) were to wholesalers and the remaining 25% ($137,500) was sold as private label merchandise. The firm has low production cost due to a state-of-the-art offshore production hub in the Dominican Republic. This manufacturing center, in combination