You are required to develop a brief marketing plan for a Bodywash product, that you will launch in your country. This new product can be an extension or adaptation of a currently existing product in your country. 1. Brief Overview of the Marketing Mix for the Product. This should be a concise description of how you will address product features, distribution, promotion, and pricing for the product. 2. Conclusion: What value does this product offer to consumers that makes it unique or superior to other similar products on the market, and that is it likely to make it successful?
You are required to develop a brief marketing plan for a Bodywash product, that you will launch in your country. This new product can be an extension or adaptation of a currently existing product in your country. 1. Brief Overview of the Marketing Mix for the Product. This should be a concise description of how you will address product features, distribution, promotion, and pricing for the product. 2. Conclusion: What value does this product offer to consumers that makes it unique or superior to other similar products on the market, and that is it likely to make it successful?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You are required to develop a brief marketing plan for a Bodywash product, that you will launch in your country. This new product can be an extension or adaptation of a currently existing product in your country.
1. Brief Overview of the Marketing Mix for the Product. This should be a concise description of how
you will address product features, distribution, promotion, and pricing for the product.
2. Conclusion: What value does this product offer to consumers that makes it unique or superior to other
similar products on the market, and that is it likely to make it successful?
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