Why Apartel is recommended and appropriate to Gen Z. Explain.

Principles of Management
OER 2019th Edition
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax
Chapter6: International Management
Section6.3: The Globe Framework
Problem 2CC: What are the similarities and differences among clusters?
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Why Apartel is recommended and appropriate to Gen Z. Explain.
1. The Gen Z traveler: They are made up of students, those on holiday from university and
fresh graduates.
What they expect: They expect modern and attractive accommodations with all the
comforts of home.
Transcribed Image Text:1. The Gen Z traveler: They are made up of students, those on holiday from university and fresh graduates. What they expect: They expect modern and attractive accommodations with all the comforts of home.
Apartel
▸ An apartel is an entire building or complex of self-catered furnished
apartments, all of which are owned and operated as a single business.
Each unit has one or more bedrooms and a kitchen. Conventional hotel
facilities, staff, and services are often present (but are not required), and
may be limited.
Transcribed Image Text:Apartel ▸ An apartel is an entire building or complex of self-catered furnished apartments, all of which are owned and operated as a single business. Each unit has one or more bedrooms and a kitchen. Conventional hotel facilities, staff, and services are often present (but are not required), and may be limited.
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