-Which of the following is the first step in strategic planning? a) Set objectives and goals. b) Develop business portfolio. c) Define the company mission. d) Plan marketing strategy. e) Identify threats and weakness.
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- Using a marketing planning framework of your choice, prepare a medium term strategic marketing plan and present it to the board of directors by including the following areas• Strategic intent (Vision/ Mission and Values)• Marketing objectives• Market segmentation - STP• Marketing Strategy - Ansoff’s Matrix, Generic strategies, branding strategy, competitive advantage• Tactics - 7 Ps, Organizational structure • Actions & Control - Balance score card, Budgets, Schedules1. Explain the importance of needs, wants, and demands and how these frame marketing: Activities 2. The Boston Consulting Group (BCG) Matrix is a useful strategic tool. Another classic portfolio planning method useful to marketers is the GE/McKinsey Matrix. How is the GE/McKinsey Matrix similar to and different from the BCG Matrix? 3. A marketing information system (MIS) is essence intervenes between the marketing environment and the marketing manager. Discuss the four basic subsystem of an MIS and indicate how each subsystem's information could benefit a marketing manager. 4. What is subculture? Describe at least two subcultures to which you belong and identify any reference groups that might influence your consumption behavior. 5. Business markets have numerous characteristics that contrast sharply with consumer markets. Discuss six of those characteristics and what implications each one carries of marketers of business goodsYour Task Evaluate how Wanda is currently applying each of the four Ps of marketing to the products Salty Pawz sells. Capture this in your written document so that Wanda can refer back to it as she begins to draft a marketing plan. • Once you have evaluated how Wanda is currently applying the four Ps to the products Salty Pawz sells, identify at least one new way that each of the four Ps could be improved. When making your recommendations, be as specific as possible so that she can execute some of your ideas immediately.
- 3) If the Company have no marketing strategy, explain the following consequence that might affect to their goals, mission and objectives. a) Losing out to competitors b) Losing market share to existing and start-up competitors c) Gaining and retaining fewer customers d) Missing out on opportunities for better targeting e) Lack of planning and discourage to execute good ideas. f) Easily collapse g) No direction in attaining the company’s goals and objectives h) Lack of managementA. Identify strategic IT applications for an organization?B. Demonstrate the importance of business objectives and goals? C. Explain the concept of IS outsourcing? Explain the three categories of Earl’s framework for IS strategic planning success?20 - What concept explains what a business wants to be?A) TargetB) MissionC) StrategyD) PurposeE) Vision
- GIVE THE FOLLOWING: Coffee Shop Marketing Plan 1. Competition- this section identifies key competitors, describes their market positions, and provides an overview of their strategies. 2. Critical Issues 3. Strategies- product, price distribution (place), promotionWhen using the strategic management process, firms should start by A) developing a strategic vision, mission and values. B) developing a proven business model, deciding on the company's top management team, and crafting a strategy. setting objectives, developing a business model, crafting a strategy, and deciding how much of the company's resources to employ in the pursuit of sustainable competitive advantage. C) coming up with a statement of the company's mission and communicating it to all employees, setting objectives, selecting a business model, and monitoring developments and initiating corrective adjustments to the business model when necessary. D) deciding on the company's board of directors, setting financial objectives, crafting a strategy, and choosing what business approaches and operating practices to employ.Marketing Plan Implementation and Control Strategies for Peloton as a company to enhance its business with a Rental Approach Implementation 6 Implementation 6.1 Resource Development 6.2 Developing the Market Offering 6.3 Commercial Deployment 7 Control 7.1 Performance Evaluation 7.2 Analysis of the Environment
- Discuss the following terms as it relates to strategic marketing a) Mission b) Vision c) SMART OBJECTIVES d)Strategic Fit e) Strategic StretchConduct a marketing operational analysis for Bosch Car Service, identify the gaps, and develop a revised Marketing strategy. report should include, Executive summary, Situation analysis, Positioning of the brand and competetive advantages, Revised markerting strategy going forward, Conclution and recommendations5. Direct-to-consumer businesses have had mixed success. That is, while the model has succeeded in some categories, it has not worked in others. Can you identify reasons why? Which product categories may be more suited for direct-to-consumer business model?