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Strongly Disagree | Disagree | Agree | Strongly Agree | Question |
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7. Information technology allows for tracking the delivery of a product. | ||||
9. As long as a company offers a product or service at a low price, it will sell more than competitors do. | ||||
10. I think suppliers must be able to respond quickly to inventory needs. | ||||
11. I think decreasing the time to complete a process and reducing costs result in decreased customer satisfaction. | ||||
12. Computerized order processing provides for better information management. | ||||
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- SEM - Chap 1 - Student Copy - Economics of Marketing Review Assignment (1) - Word (Product Activation Failed) Review View Acrobat Tell me what you want to do... References Mailings EA Aa - m,市,新, 外T AaBbCcD AaBbCcDc AABBCC AaBbCcC AaB A - ay A ==== E- 2-- 1 Normal 1 No Spac. Heading 1 Heading 2 Title Styles Paragraph 1. Define and give an example of the term marketing. 2. Explain the marketing concept. 3. Describe the concept of demographics. 4. Explain the marketing mix. 5. Explain the concept of economics. 6. Define intellectual property rights. 7. Name four types of business ownership. 8. Describe how sports and entertainment impact national and local economies.1. Product decisions affect customer a. Cost b. Benefits c. Loyalty d. Convenience 2. If a consumer buys Charmin bath tissue that is the exact same quality as a generic brand only more expensive, Charmin has created ________ with the consumer. a. Brand mark b. Brand name c. Brand equity d. Brand 3. Producing the most efficient and cost-effective version of a product describes what? a. Production orientation b. Sales orientation c. Market orientation d. Social orientation 4. Why is research critical to marketing? a. To pinpoint whether an economy is production or service oriented b. To determine if marketing activities are effective c. To determine what’s likely to be the next hot trend in marketing d. To determine basic consumer needsYou have been tasked by Corica Pastries, to setup a retail location anywhere inMalaysia, to introduce their world famous apple strudels to the Malaysian market.1. Merchandise managementa. Merchandise planning and management (40% content)i. Buying - merchandiseii. Planning – forecasting sales, merchandise assortments,inventory
- 1. Companies within the Material sector tend to either be involved directly in the production of capital goods like aircraft, electrical equipment, industrial machinery and the like or the provision of transportation services and infrastructure. *True or False. 2. Companies within the Consumer Discretionary sector market their products and services to consumers, not businesses, and what they sell is generally bought with discretionary income; they're not hawking day-to-day necessities. *True or False.59) Which of the following statements about hotel revenue management is FALSE? A. Most tactical-level reyenue management actions can be controlled with a simple spreadsheet designed by those who use it every day. B. Revenue management is new, as are all of the strategies that are employed to maximize profit. C. Most hotels have multi-tiered rate structures that they adjust based on key revenue management variables D. The hotel industry recognizes revenue management as one of the core competencies vital to profitability.8.__________As a process of self-examination during her senior year of college, Sara decides to develop a SWOT analysis of her prospects relative to getting a job.2. Sara realizes that she has a personal characteristic that suggests she is not comfortable interacting with strangers. She interprets this as a(n) ___________ if she is to get a job as a salesperson. alternative strength weakness opportunity B only
- Please answer these question: 1. A standard purchase order is a document that buyers use to communicate the need with suppliers A. False B. True 2. Modern companies use electronic purchasing because it is - A. Cheaper B. Saves time C. More efficient. D. A reduction in overhead costs in the purchasing area. 3. Which statement is the most accurate? A. Purchasing staff are responsible for buying all goods B. Spot buying is some times used. C. Manufacturing staff may ask for certain types of material D. In big companies the three choices are possible purchaseWhich of the following statements regarding multiple measures or a single measure ofperformance is not correct?A)The advantage of using branch profits to evaluate branch managers is that profit is relativelysimple to compute and reflects the organization's ultimate goal. B)The use of multiple measures can influence branch managers' decisions by changing thecomponents of the performance measurement system to reflect changes in the firm'sstrategy. C) If the branch managers are more knowledgeable than the corporate staff about localconditions and what local clients value, a single measure could be preferable. D) If the corporate office has better knowledge of what it requires to operate a profitablebranch, using multiple measures provides a way to communicate this knowledge and achievecommon branch operations E) All of the above are correct statements.Requirement You are the Strategic Manager- Mark Operation (Marketing) investigation Trading Platforms 1. Request information from THREE other departments that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting (Unit 3 types of output) The type of outputs are: Projection, Query respnses Special Reports decision analyses Summary and Exceptions report Detailed report, List Here is an Example of How your answered should be laid out a)Department- Research Science & Analytics (R&D) Type of output: Special Reports (Decision Analysis): As the Manager of Market Operations in the Marketing department, I would request a special report from the Research Science & Analytics department to provide a comprehensive analysis of the current cryptocurrency market trends. This report should be geared towards decision analysis, helping us make informed choices about our marketing strategies and user engagement…
- Formulate the action(s) necessary for customer knowledge management. I Gathering superior customer knowledge saves a firm the effort of codifying it. II Accumulating customer knowledge facilitates efficient investment decisions by a firm. III Customer information is transformed into knowledge through systematic organisation and analysis by a firm. Choose one correct option. (a) Both I and II (b) Both II and III (c) All of the listed choices (d) I only.The ILO is driven by Question 16Answer a. Policies and procedures b. Resources and Funds c. Conventions and recommendations d. Plans and Proceduresmultiple1- Organizations that seek the most-qualified executive available for a specific position and are generally on assignment from the company needing a specific type of individual are referred to as A- employment agencies B- job fairs. C- progressive search firms. D-executive search firms. 2-Which of the following provides an example of special event recruiting? A- Internships B- Recruiters. C- Employment agencies D- Job fairs. 3- What is perhaps the most common approach to meeting short-term fluctuations in work volume? A. Overtime B- Subcontracting C- Temporary employees D- Employee leasing. 4- The least-expensive recruitment method that provides the broadest coverage is probably through the use of A- newspaper advertising. B- special events C- recruiters. D- employment agencies.