Organica Pty Ltd manufactures protein bars. They have an established the product that is in the mature phase of the product life cycle but sales are falling due to increased competition. (a) List and describe TWO market segments Organica Pty Ltd could use to segment the market. (b) Name and explain ONE product strategy and ONE promotion strategy that Organica Pty Ltd could use to improve sales and remain competitive.
Organica Pty Ltd manufactures protein bars. They have an established the product that is in the mature phase of the product life cycle but sales are falling due to increased competition. (a) List and describe TWO market segments Organica Pty Ltd could use to segment the market. (b) Name and explain ONE product strategy and ONE promotion strategy that Organica Pty Ltd could use to improve sales and remain competitive.
Chapter19: Pricing Concepts
Section: Chapter Questions
Problem 11DRQ
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Organica Pty Ltd manufactures protein bars. They have an established the product that is in the mature phase of the product life cycle but sales are falling due to increased competition.
(a) List and describe TWO market segments Organica Pty Ltd could use to segment the market.
(b) Name and explain ONE product strategy and ONE promotion strategy that Organica Pty Ltd could use to improve sales and remain competitive.
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