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- Topic: The study of customers’ behavior towards online shopping as opposed to in-store. The research strategy is qualitative and the instrument used to collect data will be a questionnaire. Explain your methodological approach Describe your methods of data collection Describe your methods of analysis Evaluate and justify your methodological choices Tips for writing a strong methodology Frequently asked questions about methodology1) A type of Informal or Preliminary Research Techniques: A. Content analysis B. Key contacts C. Survey research D. Experimental research 2) Personal events include: A. Leisure B. Sports C. Anniversaries D. Recreation 3) Which one of the following is part of the Crisis Lifecycle? A. Stimulation B. Reputation C. Detection D. Segmentation 4) PEST technique of analyzing the environment cover four categories, all of the following are part of it except: A. Political B. Social C. Technological D. Ecological9) Each of the following are typical methods to improve survey response rates EXCEPT: a. Prepaid incentive b. Promised incentive c. Follow up d. Direct approach
- How is consistency exhibited in the following parts of a research paper? v Title v Theoretical Framework v Conceptual Paradigm v Statement of the Problem – Preparation of InstrumentA wallstreet journal subcriber survey asked 46 questions about subcribers characteristics and interest. State whether each of the following questions provides categorical or quantitative data. a. What is your age? b. Are you male or females? c. When did you first start reading the WSJ? High school , college, early career, midcareer, late career, or retirement? d. How long have you been in your present job or position? e. What type of vehicle are you considering for you next purchase? Nine response categories include sedan, sports car, SUV, minivan, and so on.Which of the following reports is most likely to be a form with blank spaces for data and descriptions? Group of answer choices performance appraisal report expense report planning report annual report
- 1. a) Why do we need to collect information and data? b) What is quantitative data? c) Give an example for discreet data d) Give an example for continuous data 2. a) Explain the method of collecting data and information explain the observation method explain the census method explain the survey method 3. What do you understand by Questionnaire? What is open questionnaire What is close questionnaire What is advantage of questionaire What is disadvantages of questionaire10) Social media offers the following advantages for conducting surveys EXCEPT: a. No interviewer bias b. High-speed, instantaneous results c. Response rates may be low because of clutter d. Lower cost of researchA statistics student's presentation of the results of her study included many charts, graphs, and tables. Identify the kind of statistical study conducted. Select one: a. The purpose of the study may have been completely descriptive or it might have been inferential. b. The study was necessarily inferential. c. The study was purely descriptive.
- 24.Among the decisions relating to a product that a company must make are the following: O a. Segmentation, positioning and strategy O b. Advertising, sales promotion and personal selling Oc Environmental decisions Od. Branding, labeling and packagingIt's important to differentiate between an Analysis Report and a Recommendation Report.28. With health plan report cards consumers Group of answer choices a. Ignore the data elements that they do not understand b. Pay attention to "objective" measures of quality such as various utilization rates c. Ignore simple satisfaction data, the one element that they do tend to understand d. All of the above. e. A & B only