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In planning its market offering, the marketer must address the FIVE (5) product levels of the customer value hierarchy. Explain each level - Marks - 25
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- In planning its market offering, the marketer must address the FIVE (5) product levels of the customer value hierarchy. List and explain each level.assume you are the marketer of the product and want to convey the ways aiken moisturizer differs from competing products in the marketplace. create a differentiation strategy to promote aiken moisturizer and create a competitive advantageWhat are the bases for trade-offs between conflicting wants and needs of different customerswith respect to the same product? How important is it to emphasize product quality when a newand unique product is launched?
- 1.Discuss the differences between the absolute threshold and differential threshold. Which one is more important to marketers?Think of two distinct brands that compete directly with each other. What is the customer value proposition for the two competitors? Is this value proposition sustainable? Identify the points of parity for each brand. Develop a positioning statement for both brands based on your research.3. Choose your favorite brand of beauty/hygienic products and analyze its marketing mix.
- Arranging the product to occupy a distinct place in the minds of target consumers is known as: A)Market demand B)Market targeting C)Market positioning D)Market segmentationThe consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. My answer Ideal customer- Laundry activity is a time-consuming task as it involves several activities which need dedicated involvement. Here, we are aim to target such…The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. I need your answer, please don’t explain how to do. I can google it. but, I’m here for your answer. please answer with examples and clear explanation
- The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. Please explain each catergory with example and elaborate it your point.Within the MENA region, conduct a marketing audit on a brand of your choice. Using relevant models and frameworks make 2 recommendations based upon your findings. Explain the critical problem that the brand attempts to solve, include industry overview – historical and future outlook.The consumer: describe the target market profile for the item below. Categories your it into cultural, personal, social, and psychological. Please provide 10 points for each category. Product : iBasket - Guopeng Liang Guopeng Liang