If you were a manager for Baskin-Robbins, how would you evaluate a request from a local partner in India to add sugar-cane-flavored ice cream to its menu? What cultural factors would you look at? Do you think Dunkin’ Brands should let local operators make their own decisions regarding flavors for ice creams, donuts, and other items to be sold in-country? How would you recommend that the company’s global management assess the cultural differences in each market? Should there be one global policy

If you were a manager for Baskin-Robbins, how would you evaluate a request from a local partner in India to add sugar-cane-flavored ice cream to its menu? What cultural factors would you look at? Do you think Dunkin’ Brands should let local operators make their own decisions regarding flavors for ice creams, donuts, and other items to be sold in-country? How would you recommend that the company’s global management assess the cultural differences in each market? Should there be one global policy

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter9: Reaching Global Markets

Section: Chapter Questions

Problem 1DYMP

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