I just got a job with a new university in Riyadh that offers programs in person and online. The tuition for one semester is 120,000 SAR. Which of the following types of segmentation will I use? Demographic segmentation Income segmentation Psychographic segmentation Geographic segmentation
I just got a job with a new university in Riyadh that offers programs in person and online. The tuition for one semester is 120,000 SAR. Which of the following types of segmentation will I use? Demographic segmentation Income segmentation Psychographic segmentation Geographic segmentation
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter9: Market Segmentation, Targeting, And Positioning
Section9.9: Classifying Segmentation Variables
Problem 1LO
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