How does the “Long Tail” affect the retailers? Evaluate from different perspectives (marketing, stock management, competition etc.) Please Make Comments

Q: Appliance chains such as Abenson's or Automatic handle a number of I brands. If you are a relatively…

A: The Abenson's  or automatic handle has multiple brands which has lot of appliances, tools, gadgets,…

Q: Explain how retailers can be classified based on the amount of service offered and give an example…

A: Retailers can provide both products and also services. Retailers are those who bridge the gap…

Q: Q: What role has technology played in the evolution of the salesperson? and how do the situational…

A: Salesperson are the customer facing end of the business and deals with customers directly. They…

Q: Create a simple marketing plan and budget for the launch of your venture.

A: A marketing plan refers to a comprehensive statement/guideline that includes the organization's…

Q: How retailers creates value to customer?

A: Introduction Retailers are the intermediaries who deals with the customers in order to sell the…

Q: How to resolve the challenge faced by entreprenuers in terms of choosing what to sell?

A: An entrepreneur can be referred to as the person who seeks opportunities and initiates starting new…

Q: Create a simple marketing plan and budget for the launch of a venture, using the 4 Ps of marketing.

A: The four Ps of marketing are the most important considerations when selling a product or service.…

Q: How will you create your product retail positioning and strategy? And How will you take advantage of…

A: Brand retail positioning can be defined as the process of creating an image of the retail outlet in…

Q: How does the “Long Tail” affect the retailers? Evaluate from different perspectives (marketing,…

A: The long-tail in the retail refers to a business strategy in which the retailer or the company sells…

Q: Identify a retailer that is currently struggling. Discuss why it is having difficulties and suggest…

A: we can say that where Sears has been struggling for a while now. We can say that where not only is…

Q: What specific actions has Mall of America taken to address each challenge?

A: The  Mall of America is known as the largest shopping and entertainment complex in the United States…

Q: Name the five promotion tools used by Retailers?

A: А  рersоn  whо  mаnаges  оr  оwns  а  stоre  аnd  suррlies  the  рrоduсts  direсtly  tо  the…

Q: 4. Retailers that make sure their supply chain, inventory, and sales systems are able to connect…

A: Retail business directly links the wholesalers or manufacturers to the customers. They form the last…

Q: Deciding on a target market and positioning for aretail store are very important marketing…

A: A product is a tangible substance that is offered in the market to satisfy the desire or requirement…

Q: When does increased value added have an effect on a retailer's competitive position?

A: Competitive position: A competitive position is a value proposed by a trademark, product, or service…

Q: How can someone best target their distribution so sales will increase?

A: The company needs to put efficient efforts in order to increase the sales. Distribution channel and…

Q: In a small group, discuss your perceptions of value and how much you are willing to pay for the…

A: For automobiles, a customer is ready to pay high prices for the product and services due to its…

Q: Which of the following factors would have the greatest impact on fashion retailers’ assessment of…

A: Macro environmental factors are the factors which are not in direct contact and control of the…

Q: . What is field selling?

A: Marketing is a vast topic including many areas like sales, marketing communication, marketing mix,…

Q: What type(s) of in-store promotion activities are taken place in the two department stores? Do you…

A: Any marketing or sales promotion that takes place in a physical store is known as an in-store…

Q: Marketing is not just an "Act"of advertisement or selling, kindly discuss

A: Marketing is the process by which a corporation stimulates the purchase or sale of a product or…

Q: What are the advantages and disadvantages of selling  costetics products through door-to-door…

A: Distribution channel is very critical for any company. The decision for distribution channel can…

Q: do you think that non-store retailing poses a threat to conventional retailers?

A: Non- store retailers is the sale of goods and services outside the boundaries of the retail space. A…

Q: What do off-price retailers need to do to compete against other formats in the future?

A: A retailer is someone who sells goods and services directly to customers for personal or…

Q: What are the advantages of catalog marketing?

A: Catalogue sales, also known as catalogue marketing, is a type of sales technique in which businesses…

Q: What potential problems does Target face in continuing its focus on store brands?

A: The amount of money that people can spend nowadays, particularly the youth is limited. Besides that,…

Q: What target marketing strategy will you recommend for fishing accessories seller who wants to serve…

A: What target marketing strategy will you recommend for fishing accessories seller who wants to serve…

Q: Why is Shiseido using voluntary speciality chain stores in addition to its counters at department…

A: Shiseido Company Limited is a Japanese international cosmetic company. Shiseido product categories…

Q: What types of retailers would attract our target audience?

A: Distribution makes the goods available to the consumers easily and involves channels of distribution…

Q: Successful retailers select a specific target market, or a defined customer who has the need, desire…

A: Retailers Retail is the offer of service and products to shoppers, rather than wholesaling, which is…

Q: As a major retailer specializing in home-improvement products, Lowe’s is considered a category…

A: A category killer is a large retail chain supermarket that influences its product segment and…

Q: Pick a company or brand that we’ve discussed in a previous chapter—Amazon.com, McDonald’s, Nike,…

A: Consumer behavior can be defined as the study of the purchase habits of the target customers in…

Q: How do retailers build a strong Customer Loyalty?

A: Customer loyalty is very important for every business. Customer loyalty is the relationship between…

Q: Think of any product and explain its marketing mix ( Product, Price, Place, and Promotion). Please…

A: Marketing mix refers to the combination of essential marketing activities that all marketers need to…

Q: What are the types of strategies available to a retailer for growth? Elaborate with suitable…

A: For a retailer, growth is as important as profits because a retail business without growth will soon…

Q: Why is Bass Pro Shops succeeding while Cabela’s is floundering?

A: Retailers is the one who from who we purchase the goods. They do not produce or manufacture there…