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- How do companies use target markets to sell products?What is the core product, augmented product and total product sold at a University? How does this differ from other institutions?How do you respond to fraudulent marketing practices that you have personally or to others? Are fraudulent marketing practices based on price, promotion, product or packaging? Briefly describe one such incident in detail.
- Describe the current competitive market for your product. Can you identify the number of brands or the market share that they hold? Expand your analysis to include other products that are similar or could be substituted for yours.Can a target market be identifiable, sizable, stable, and accessible, but not consistent with the brand?Why is the world's number one selling brand of chain saw not sold at Lowe's or The Home Depot?
- whats the common target market groups, their purchasing habits and the ways companies try to attract consumers to buy their product or service.Sometimes marketers will develop strategies to target multiple social class segments with the same product by offering it at different prices. Give two examples of products or brands that use this strategy, and how do they accomplish it? Are there any potential risks to taking this approach with specific products or brands, and what might make some products or brands more susceptible to these kinds of risks?Do you notice similarities how products in this particular category are usually promoted? What ways could advertisers “cut through the clutter” when promoting their products in this category?