Discuss Many electronics stores like EMAX, and Jumbo have low-price guarantee policies. At a minimum, these guarantees promise to match a rival’s price, and some promise to beat the lowest advertised price by a given percentage. Do these types of pricing strategies result in cutthroat competition and zero economic profits? If not, why not? If so, suggest an alternative pricing strategy that will permit these firms to earn positive economic profits.

Economics: Private and Public Choice (MindTap Course List)
16th Edition
ISBN:9781305506725
Author:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Publisher:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Chapter24: Price-searcher Markets With High Entry Barriers
Section: Chapter Questions
Problem 13CQ
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Discuss Many electronics stores like EMAX, and Jumbo have low-price guarantee
policies. At a minimum, these guarantees promise to match a rival’s price, and some
promise to beat the lowest advertised price by a given percentage. Do these types of
pricing strategies result in cutthroat competition and zero economic profits? If not, why
not? If so, suggest an alternative pricing strategy that will permit these firms to earn
positive economic profits.

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