Describe the concept of CRM for B2B (business-to-business) relationships and how it differs from B2C (business-to-consumer) CRM.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
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Describe the concept of CRM for B2B (business-to-business) relationships and how it differs from B2C (business-to-consumer) CRM.

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ISBN:
9780357033791
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Pride, William M
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