Beyond selling more vehicles, how might connected-car technology help BMW build long-term customer relationships?
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- Apart from the apparent benefit of selling more automobiles, what else may connected-car technology offer manufacturers like BMW in terms of enhancing long-term customer connections?Beyond selling more vehicles, can connected-car technology help BMW build long-term customer relationships?How does mobile CRM enhance customer interactions and field sales activities? Provide examples of mobile CRM features and their benefits.
- Explain Uber’s strategy of disruption and innovation in the metered taxi industry.Apart from the apparent benefit of increased vehicle sales, what else may connected-car technology provide manufacturers like BMW in terms of enhancing long-term customer relationships?How do intangible services differ from tangible services, and what challenges do they pose for marketing?
- Explain quickly how transportation experts look at the risks their companies face.Explain the concept of social CRM and its importance in today's interconnected world. How can businesses leverage social media to enhance customer relationships through CRM?Is it challenging to network throughout the whole company? Explain and propose solutions.
- When it comes to direct competition, why does Pinterest consider Google as the biggest threat?What is Pinterest's motivation for developing new features and products for mobile platforms?What makes Google Pinterest's biggest rival?Why does Pinterest prioritize mobile features and products?Elaborate on the critical success factors, namely project, technical and organisational, that Uberhad to address when implementing their Uber app.