Aubree Multinational Corporation plans to penetrate either the Canadian market or two other Caribbean Countries (Haiti and Guyana). What factors deserve to be considered in deciding which market is more feasible?
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Aubree Multinational Corporation plans to penetrate either the Canadian market or two other
Caribbean Countries (Haiti and Guyana). What factors deserve to be considered in deciding which
market is more feasible?
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- You are operating in the Caribbean preferably St.Lucis and want to market your product (body mist) to Brazil. Conduct an assessment of the mode of entry you will utilize based on the 5 modes (exporting, licensing arrangements, partnering and strategic alliances, acquisitions, establishing new, wholly-owned subsidiaries). Discuss two (2) potential advantages and two (2) disadvantages of the mode of entry selected. Conduct research on two (2) companies that failed when using the mode of entry you have selected for your product. Company names must be stated and what led to the failure must be clearly identified. Make it 1000 words in all.You are operating in the Caribbean preferably St.Lucis and want to market your product (body mist) to Brazil. Conduct an assessment of the mode of entry you will utilize based on the 5 modes (exporting, licensing arrangements, partnering and strategic alliances, acquisitions, establishing new, wholly-owned subsidiaries). Discuss two (2) potential advantages and two (2) disadvantages of the mode of entry selected. Conduct research on two (2) companies that failed when using the mode of entry you have selected for your product. Company names must be stated and what led to the failure must be clearly identified. please answer number 3 only the two failed companies must be in BrazilAs the incoming General Manager for a name property in our destination, you have requested a report from your Hotel Manager/ Resident Manager regarding the following: You are required to: the chosen hotel is Spice island Beach resort located in Grenada 7. Design a comprehensive marketing strategy to assist in making the property morecompetitive in today’s global market .
- You are operating in the Caribbean preferably St.Lucis and want to market your product (body mist) to Brazil. Conduct an assessment of the mode of entry you will utilize based on the 5 modes (exporting, licensing arrangements, partnering and strategic alliances, acquisitions, establishing new, wholly-owned subsidiaries). Discuss two (2) potential advantages and two (2) disadvantages of the mode of entry selected. Conduct research on two (2) companies that failed when using the mode of entry you have selected for your product. Company names must be stated and what led to the failure must be clearly identified. please answer number 3 only the two failed companies must be in Brazil when it comes to exportingAssume that the Chairman of a large Pakistani surgical instrument’s manufacturer, capable of manufacturing world-class surgical products, has appointed you as International Marketing Director. Based on thorough PEST and SWOT, devise strategies for entering in the following markets: USA England Germany4. list the reason why international marketers implement international market segmentation.
- Briefly explain the different aspects of globalization of markets in the light of US-based fast food (Mexican Tacos) company intends to commence its business in UAE. Suggest suitable measures for the company to produce and sell Tacos either with US-based taste and varieties or should modify according to UAE based taste and varieties as it houses population of different parts of the world. Justify with appropriate commentsThink about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.Suggest the most suitable market entry mode for selling the Jamaican time and patience bakery bread in germany, e.g. exporting,licensing, franchising, joint venture, wholly-‐owned subsidiary, etc. Explain your rationalefor the choice of entry mode for your product in detail.
- The basis for segmenting international markets are geographic segmentation, economic factors, political and legal factors, cultural factors, and intermarket. Give the meaning and importance of it and an example of each.Critically evaluate the international marketing strategy of a company of your choice. It isexpected that your company will be a major multi-national company operating in most of themajor markets of the world. Thus you can choose companies from different industrial sectors,for example:• Proctor & Gamble and Unilever in the FMCG manufacturing sector• Wal-Mart and Tesco in retailing• Microsoft and Apple in the IT market• OCBC and HSBC in Banking• Ford and Toyota in the automobile sector.Which of the five strategies for adapting products and promotion for global markets does Monster employ?