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- The article below is from The Sydney Morning Herald. (‘Huge problem’: Parcel returns a costly, unsustainable headache for retailers) Based on the information in the article and what you have learned from Services Marketing, (1) identify andexplain three (03) key services marketing concepts/topics that are related to thecase, and (2) illustrate how these concepts/topics could be used by online retailersto improve customer experiences.Your essay should demonstrate that: (1) you understand the news article (by referring tospecific details mentioned in the news article), (2) you can conduct further research fromother sources (academic journal references, industry publications and other relevantsecondary sources), and (3) you can apply your Services Marketing knowledge .1. VMI has updated data through FAX Phones point-of-sales Manual 2. Strategic operations of a business 1 is short term and highly effective 2 creates value in the product for the customer 3 finds a balance between competitive advantage and sales 4 finds cost-effective measures 3. Socially Responsible Supply Chain Management ensures 1 Effective supply chain 2 Maximum profits 3 Practices of occupational Rights and safety 4 minimum laborName and briefly explain the top five factors that have contributed to the expansion of business-to-consumer (B2C) online commerce.
- List and briefly describe the top five variables that have aided the growth of business-to-consumer (B2C) online shopping.Help me answer question d & e. Thank you!Answer the following question. When TBSL (This Bar Saves Lives) bars were first introduced into Target stores, they were: A) priced at a small discount to attract customers’ attention B) priced at the same level as at Starbucks and Whole Foods C) priced at a deep discount to attract customers’ attention D) priced $1 above Kind bars
- Weaknesses of Magstar Total Retail Notwithstanding the system's many advantages, there are a few potential drawbacks to consider. Despite having CRM features, Magstar Total Retail could not be as feature rich as standalone CRM systems. Some users could discover that the CRM's features are constrained or lacking in sophistication. Magstar Total Retail interacts with other systems, however doing so may make it more challenging to use data from other systems to increase the effectiveness of the CRM capabilities. The efficiency of Magstar Total Retail's CRM capability, as with any CRM system, is heavily reliant on user acceptance. The effectiveness of the CRM may not be as high as it could be if users are not properly trained on the system and do not use it regularly. Despite the system's flexibility, making changes and editing information within the various systems is complex. Users discover that there are only a few options for customizing CRM functionality for specific businesses.…Identify the type of relationship between Customers and Products in Online shopping cart? Justofy?Because of the Intangible nature, the evaluations of services are fairly subjective, how do marketers convert the subjective evaluations in to objective evaluations, use an example of a service sector to answer
- Among the identified 7P's of marketing, which are the most appropriate marketing mix in a sari sari store business and why. Justify your answer by citing examplesDiscuss the 4P’s of marketing mix with amazon strengths and weaknesses compared to disneyTable: Factors causing the decline in sales Factors % Contribution Delayed deliveries 15% Lack of delivery personnel 8% Inaccurate sales orders 25% Wrong deliveries 32% Delayed invoicing 6% Pilferage 7% Expired items 7% a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem. Hint: know the vital few % b. What are the vital factors or vital contributors to the problem? c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem? Hint: Use SMART GOAL