HJohnson GB534 Unit 2 Assignment

Covid-19 leads the economic crises that makes most companies to terminate their employees. What type of decision is fitted in this situation? a. Non- programmed decision b. Individual decision c. Minor decision d. Programmed decision

A product that does not meet quality control standards and needs to be reworked to be salable as either an irregular or a good product is classified as: Group of answer choices A product that does not meet quality control standards and needs to be reworked to be salable as either an irregular or a good product is classified as: Defective units Scrap materials Waste materials

In Nisbett and Wilson's (1977) studies on consumers' awareness of purchasing decisions, , people were able to articulate accurately that they made their choice based on product color or softness people made choices based on the product softness or color, but thought they made the choice based on when they saw the product people made choices based on whether they saw the product last, but thought they made the choice based on product color or softness people were able to articulate accurately that they made their choice based on when they saw the product

0:15:19 A coffee shop attempted to discover what customers really wanted from their coffee-drinking experience. It found that people liked to chat over their cup of coffee without anybody disturbing them. Therefore, the coffee shop allowed its customers to stay as long as they liked, without requiring them to order a new cup of coffee every 20 minutes to stay in the shop. This is an example of: Multiple Choice market orientation. brand orientation. 4

WH FRAMEWORK The W in this framework stands for Group of answer choices Where the decision is made What the decision means Who the decision affects When the decision becomes effective

Which of the following causes decision makers to satisfice? sampling bias optimizing confirmation bias availability heuristics bounded rationality

A decision is an act of influencing people. True False

29 The last step of the 8 steps decision making process is  A) developing alternatives B) identifying a problem C) implement the alternatives D) evaluating decision effectiveness

The decision making is a. The process of rejecting the wrong alternative from multiple possible solutions  b. The Process of adopting the right decision  c. The process of selecting one of several possible solutions  d. The process of selecting several of several possible sol

When a company defines a target market, it should expect that ONLY people who are part of that target market will purchase their product(s). Group of answer choices True False

A decision tree Group of answer choices None of these statements. presents all decision alternatives first and follows them with all states of nature. All of these statements. presents all states of nature first and follows them with all decision alternatives. arranges decision alternatives and states of nature in their natural chronological order. alternates the decision alternatives and states of nature.

Data-driven decision making is only applicable in business settings A B True False

Which of the following is an example of the decisional roles a managers plays within an organization   Question 6 options:   leading   allocating the resources of the organization   monitoring process   acting as a spokesperson for the organization

Choose the best ANSWER 1-  What is the best need/benefit-oriented approach to defining a car?   Descriptions of a car's engine size and features   Outlining the warranty that comes with the car    Describing how it provides more efficient and reliable transportation    Showing the beautiful color and styling  2- What is the best way for TWU to define their "market" in a marketing sense?   the location of their buildings    current and potential students    the faculty and staff delivering the product    the mix of programs they offer  3-   Which of the following is not recommended for a marketing plan?   Communicate the plan to appropriate managers.    Once you have a good plan in place, do not change it for at least a year.    Marketing plans should be creative.    Use common sense.  4- Which of the following is not a current trend (described in book/class)?   Increasing consumer demands    Decreasing price sensitivity among consumers    Overall decrease in brand loyalty    Increasing…

Which of the following is the fourth step in the decision making process?   a.Identify decision criteria b.Allocating weight to each criteria c.Developing Alternatives d.Selecting Alternative

You may need to use the appropriate technology to answer this question. Management Decision Systems (MDS) is a consulting company that specializes in the development of decision support systems. MDS has a four-person team working on a current project with a small company to set up a system that scrapes data from a collection of websites and then automatically generates a report for management on a daily basis. Time (Weeks) Optimistic Most Probable Activity A B C Description Report generation Web scraping Immediate Predecessor Testing A, B (a) Construct the project network. (Submit a file with a maximum size of 1 MB.) Choose File no file selected This answer has not been graded yet. 2 4 (d) Should you use the estimate in (b) or (c)? 8 9 1 Pessimistic 12 The probability estimate from (b) based on the critical path is more accurate. The probability estimate from (c) based on both paths is more accurate. The probability estimates from (b) and (c) are equal. 11 (b) Based solely on the…

38 When you go to a supermarket and end up buying something that you didn't intent to buy, this is an example of making a A) rational decision B) intuitive decision C) escalation of commitment D) irrational decision E) bounded decision

Which of the following is not a criterion for decision making? a. Maximum likelihood b. Bayes’ decision rule c. Maximax d. Maximin e. EVPI

When the customer uses facts, figures and products performance before making a purchase decision it is called as a. Emotional motive b. Environmental motive c. Rational motive d. Social motive

Describe the variability of the distribution of positions. Indicate whether you believe it is high or low variation and provide an explanation of why in one to two complete sentences.

An aspect of structured decision-making that reflects state that encompasses the decision made by firms. *   criteria   options   context   objectives

Figure 1 shows the general discriminatory test for health status prediction. "Perfect test cut-off True negative; TN (specificity) True positive; TP (sensitivity) False negative (FN) False positive (FP) Healthy Sick (a) Test cut-off Moving cut-off to left reduces false negatives (higher specificity) at cost of reduced sensitivity Moving cut-off to right reduces false positives (higher sensitivity) at cost of reduced specificity TN TP FN FP Healthy Sick (b) Figure 1. The Discriminatory Test with (a) A Good Discrimination Test Cut-off, and (b) A Bad Discrimination Test Cut-off i. What is your next action, if you obtain a perfect discriminatory test result (where both false negative and false positive rate are near zero) during model training? Justify your action. ii. In which phase of machine learning methodology do you move the test cut-off point as shown in Figure 1(b)? Justify why you should do that.

6. A consumer has chosen the model of MP3 player that he intends to purchase. On his way to the store, he has a conversation with his sister about the MP3 player he is going to buy. She expresses her opinion about MP3 players. The factor that could come between the consumer's intention to buy an MP3 player and his ultimate purchase decision is directly related to O the consumer's evaluation process for MP3 players. Ounexpected situational factors surrounding the consumer's decision. O additional consumer research on MP3 players. O another's attitude toward the chosen product.

Part 2: Please read the following scenarios. For each scenario, identify the confound and suggest how it might be removed in a follow-up experiment.  The Pepsi-Cola Company conducted the "Pepsi Challenge" by randomly assigning individuals to taste either a Pepsi or a Coke. The researchers labeled the glasses with only an "M" (Pepsi) or a "Q" (Coke) and asked the participants to indicate which they preferred. The research showed that subjects overwhelmingly preferred glass "M" over glass "Q." Why can’t the researchers conclude that Pepsi was preferred to Coke?

true or false 8.Influence diagrams cannot be regarded as a method for eliciting decision trees.

which of the following decision making models is based on the belief that human behavior is unerringly rational?

What is a mental model?  What happens when the user's mental model differs from the designer's intended conceptual model? Should the mental model match the model of the underlying system?  Why or why not? How it can be improved?