Assessment 1 - Australian Post
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Queensland University of Technology *
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May 9, 2024
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Business Context Report
Name:
Student No:
Unit:
Tutor:
Date:
Word count:
Cayden Cooper
N11607947
BSD105
Michael Klaehn
12/04/2024
1500
Introduction:
In the current market landscape where businesses mostly operate in highly conditional and very
dynamic environments, they need to take a step back and discuss some serious and key problems
that might cause them trouble in the long term. The present study aims to investigate Australia Post
which is one of the biggest service providers of mail and logistics in Australia. This report aims to
create an overview of Australia Post's internal environment, and the factors that determine it like the
organization’s structure, competitive dynamics, client portfolio and the way it analyses risks and
opportunities, along with the impact of global circumstances on its operation and provided strategic
recommendations to help Australia Post may confront every obstacle and execute more efficiently its
roles, thus paving the way for a winning position among competitors.
Internal Business Context:
1. Business Ownership and Organisational Structure:
Under the Australian Postal Corporation Act of 1989, Australia Post, which was founded in 1809,
functions as a government-owned company. Being fully owned by the Australian Government,
Australia Post has a distinctive ownership structure as a statutory corporation. This ownership
structure is in line with Australia Post's dual goals of serving all Australians with critical postal
services and running a profitable business. The Board of Directors, which is in charge of the
organization's management and strategic direction under the guidance of the CEO, is what defines its
organizational structure. The organization's purpose to provide dependable and reasonably priced
postal services while pursuing financial sustainability is in line with this structure, which maintains a
balance between public service obligations and commercial ambitions.
2. Industry and Core Product/Services:
Australia post represents the backbones of the postal and logistical scene in Australia which is able to
deliver each and every service from market to buyers, offices to business and even to government by
the footsteps of whole of Australia. Well, be it mail delivery or shopping they’ve got it all covered –
from the delivery of your mail and parcels to running the stores or trading services, sorting digital
communications and even financial. Not only the post offices, sorting centres and delivery hubs,
Australia Post positions across the country work to keep the connection line opened, to support the
businesses and get the neighbourhoods together from the very west edge right to the east. In the
age when there are fewer actual letters in the mailboxes of Australians and the Australian mail is
being rapidly replaced by digital technology, the Australian Postal Service is looking forward to the
future. They do not stand still, they are changing perpetually to satisfy customer demands and they
do not rest on iron integrity with the current e-commerce cosmic score.
3. Customer Profile:
Australia Post serves diverse customer segments, ranging from individuals to large corporations and
governments. With a focus on meeting varied needs, the company offers postal delivery for
individuals and small businesses, while also providing bulk mail and logistics solutions for larger
enterprises and government clients. Leveraging technological advancements since 2014, Australia
Post enhances customer convenience through services like online parcel tracking, cloud-based digital
mailbox solutions, and secure signature document delivery.
4. Competitor Profile:
Going along with the zeitgeist of attached market brokers, Australia Post will be facing competition
from both homegrown as well as offshore players. The major competitors who are privately owned
courier companies such as Toll Group, DHL Express, FedEx, and UPS plus the digital platforms offering
alternative options have brought tough competition in the delivery business. Concurrently, their
competitors will most likely emerge as a threat in terms of service innovation and pricing
competition. However, the country's postal service continues to have a high market share owing to
its wide network coverage, trusted brand reputation, and product diversification strategy. Hence,
Australia Post has formed strategic alliances with either the sector leaders in the e-commerce
business, or with the established players and hence has a strong position in the market.
5. SWOT analysis:
Strengths
Weaknesses
Opportunities
Threats
Trusted Brand
Reputation
Less international
Presence
(Pro, 2019)
Growth of e-
commerce and parcel
delivery
Cybersecurity threats
and data breaches
Strong Customer
relationships and
loyalty
Slowly declining the
amount of traditional
mail being sent
Expansions into new
services and markets
(Pro, 2019)
Environmental
problems, such as the
weather
Financially stable
Environmental impact
of postal operations
Focusing on
environmental
initiatives (Pro, 2019)
Economic crisis
affecting customer
spending
Diversity in products,
and high level of
different services
Overtaking other
postal services that
aren’t Australian Post,
Providing faster and
more effective postal
strategies
Viruses such as
COVID-19 affect in-
store buying.
Variety to do online
and in-person (Pro,
2019)
Some outdated
technology
Growing the business
around customer
feedback
Media trouble such as
wrongful behaviour
getting exposed to a
large range of people
SWOT summary:
Thus, SWOT analysis serves as an internal perspective for Australia Post which can give useful ideas.
Organization's strengths as such as trusted brand spotlight and wide client network are the
important factors for its success in the market. In addition, its sound financial position and its well as
the diverse products and services bank portfolio give it opportunity to expand and innovate. But, of
course, there are major weaknesses to overcome, among others declining the usage of traditional
mail and the negative impact of company’s operations on environmental that will not fail the
company in a long-term period. However, these problems become the factors of opportunities for
Australia Post. The company can take advantage of safe keywords to compete with major IT players.
Understanding the emerging details of the market will bring enormous gains. In addition,
implementing environmental initiatives which people would be eco-friendly. Yet, the corporation
may still suffer from cybersecurity risk, environmental threats, and economic decline and thus, the
contingency measures must be adopted in order to pre-emptively counter these risks while taking
advantage of the opportunities for sustainable success.
External Business Context:
Economic Trends: Economic indicators such as the GDP growth rate and inflation to a greater extent also add up to
parcel volumes statistics. When economic growth is on the rise there is a parallel with a certain
increase of e-commerce, which in turn, tends to raise the parcel demand. However, below-average
economic conditions have similar effects and consumers tend to cut their spending. Technological Advancements: Fast-paced opportunities like automation have completely disrupted the operation of the postal
system. Australia Post must be technology-driven to improve the efficiency of operations and for
enhancing the quality of services. Digital characteristics include the internet, social networking, e-
commerce; threats and, at the same time, opportunities are in it and are crucial for staying at the top
of the pyramid. Regulatory Frameworks: Abiding by postal regulations, data privacy laws, and environmental standards, is a necessity.
Complying with evolving regulations enables the business to retain survival and enhance
competitiveness. Socio-Political Dynamics: People’s demographic shifts and cultural patterns also have an impact on consumers’ behaviour. In
addition to supporting the service offering, which is in tune with a variety of contemporary trends
and processes, aligning services with society and redesigning them with the help of sustainability-
targeted practices contributes to the reputation and competitive position of a brand.
2. PESTLE analysis:
Aspect
Key Points
Political
Postal Regulatory Commission. (2006). Postal Accountability and Enhancement Act of 2006. Ensures regulations and standards for postal services.
European Commission. (2022). EU Competition Policy. Sets guidelines and regulations to maintain fair competition within the European Union.
World Trade Organization (WTO). (2021). Trade Agreements and Tariffs. Oversees international trade agreements and tariff policies globally.
International Trade Administration | Trade.gov. (2024). Australia - Customs regulations. Details customs and trade regulations specific to Australia.
Australian Commission on Safety and Quality in Health Care. (n.d.). Focuses on safety and quality standards in healthcare in Australia.
Economic
World Bank. (2022). International Development, Poverty, & Sustainability. Provides financial and technical assistance for global development projects.
International Monetary Fund (IMF). (2022). Inflation Rates and Economic Outlook. Monitors global economic trends, including inflation rates.
Bank for International Settlements (BIS). (2024). Towards the future monetary system. Discusses future trends in global monetary systems.
Statista. (2023). Consumer Spending and e-Commerce. Provides statistics and trends on consumer spending and e-commerce.
Australian Bureau of Statistics. (2024). Employment and unemployment. Reports on employment and unemployment rates in Australia.
Reserve Bank of Australia. (2024). The outlook for inflation and employment. Analyzes future predictions for inflation and employment in Australia.
Social
Pew Research Center: Internet, Science & Tech. (2023). Closing thoughts on ChatGPT and other steps in the evolution of humans, digital tools and systems by 2035. Explores the impact of AI and digital tools on society by 2035.
eMarketer. (2023). E-commerce Trends. Highlights trends and forecasts in the e-commerce industry.
Forrester. (2023). Forrester helps organizations grow through customer obsession. Offers insights on customer-focused growth strategies.
IDC: The Premier Global Market Intelligence Company. (2021). The State of the Midmarket: Future IT leadership Strategies. Provides insights into future IT strategies for midmarket businesses.
Technological
Gartner. (2024). Top Strategic Predictions for 2024 & Beyond: The Year Everything Changed. Predictions on key technological shifts impacting businesses.
McKinsey & Company. (2024). How we help clients. Details McKinsey's approach and methodologies in helping clients.
Boston Consulting Group (BCG). (2022). Digital, technology, and data. Discusses
the importance of digital transformation and technology in business.
Deloitte Insights. (n.d.). Digital transformation. Offers insights and strategies for
digital transformation initiatives.
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