What is marketing myopia for any company in the market? How can we stop it? Explain it with suitable example

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 1DRQ
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What is marketing myopia for any company in the market? How can we stop it? Explain it with suitable example

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