There are a lot of different understandings what defines "Quality". Please discuss the two different perspectives of quality (customer's and producer's perspective), show similarities and differences and underline your argumentation with practical cases for the different views. Please discuss also the implications of these different views for practical quality management.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
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There are a lot of different understandings what defines "Quality". Please discuss the two different perspectives of quality (customer's and producer's perspective), show similarities and differences and underline your argumentation with practical cases for the different views. Please discuss also the implications of these different views for practical quality management. 

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing