Jak has identified a possible market segment for the product he manages. Jak is now trying to determine whether the segment is identifiable. This means making sure the members of the segment are ___ members of other segments and ___ one another. A) similar to; similar to B) different from; similar to C) different from; different from D) similar to; different from E) none of the above

Jak has identified a possible market segment for the product he manages. Jak is now trying to determine whether the segment is identifiable. This means making sure the members of the segment are _ members of other segments and _ one another. A) similar to; similar to B) different from; similar to C) different from; different from D) similar to; different from E) none of the above

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1SC

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