Instruction: Group and classify each given words below that corresponds to each P’s.                                                  MARKETING MIX Product Price Promotion Place People                                                             Selling Price Appearance Warranty Functionality Discounts Payment Arrangements Sponsorships Activities Advertising Public Relations Distribution Channels Logistics Service Levels Service Provided Attitudes Customer Service Quality Message Price Matching Services Message   Location   Appearance Packaging Market Coverage Credit Terms Employee Portrayal Media

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Instruction: Group and classify each given words below that corresponds to each P’s.

                                                 MARKETING MIX

Product

Price

Promotion

Place

People

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Selling Price

Appearance

Warranty

Functionality

Discounts

Payment Arrangements

Sponsorships

Activities

Advertising

Public Relations

Distribution Channels

Logistics

Service Levels

Service Provided

Attitudes

Customer Service

Quality

Message

Price Matching

Services

Message

 

Location

 

Appearance

Packaging

Market Coverage

Credit Terms

Employee Portrayal

Media

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