Answered: In this what are the ethical issues…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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In this what are the ethical issues with respect to the relevant professional code(s) of ethics?

https://www.nytimes.com/2022/05/25/technology/personaltech/apple-repair-program-iphone.html

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Introduction

When Apple introduced the Self-Service Repair program, it seemed like a great idea. After all, customers were complaining about how costly Apple repairs were.

Customers were also not happy that Apple made it difficult to repair their iPhones themselves. This program also looked like a response to the rising popularity of repair kits by brands such as iFixit.

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