FORECAST 100 110 120 130 ACTUAL 95 108 123 130

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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Question
Calculate (a) MAD and (b) MSE for the following
forecast versus actual sales figures:
FORECAST
100
110
120
130
ACTUAL
95
108
123
130
Transcribed Image Text:FORECAST 100 110 120 130 ACTUAL 95 108 123 130
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