company, likemany other companies, suffered a severe decline in revenue. How could this company overcome the uncertainty and challenges that accompanied the pandemic?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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10. CASE SYNOPSIS
As 2019 ended, the founder and chief executive officer (CEO) of this
Cosmetic Company had overseen phenomenal growth during the
firm's five years of operation. However, the company was about to
encounter a series of issues as a result of the global COVID-19
pandemic that resulted in lockdowns, stay-at-home orders, and
closures of non-essential businesses around the world. This
company, likemany other companies, suffered a severe decline in
revenue. How could this company overcome the uncertainty and
challenges that accompanied the pandemic?
Respond quickly to environmental changes to promote long term resilience and growth
Transcribed Image Text:10. CASE SYNOPSIS As 2019 ended, the founder and chief executive officer (CEO) of this Cosmetic Company had overseen phenomenal growth during the firm's five years of operation. However, the company was about to encounter a series of issues as a result of the global COVID-19 pandemic that resulted in lockdowns, stay-at-home orders, and closures of non-essential businesses around the world. This company, likemany other companies, suffered a severe decline in revenue. How could this company overcome the uncertainty and challenges that accompanied the pandemic? Respond quickly to environmental changes to promote long term resilience and growth
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