A Turkish insurance company, AXA OYAK, is using a Social CRM solution provided by SAS to prevent fraud. Here, all the customer-related information is integrated with a single and coordinated corporate vision. They were able to clean up the customer data and perform better analysis. This helped them find and correct inconsistencies in the data. Cleaner data also provided AXA to perform customer analysis more accurately and investigate fraudulent claims more efficiently. Recent trends in the area of insurance fraud detection are:
A Turkish insurance company, AXA OYAK, is using a Social CRM solution provided by SAS to prevent fraud. Here, all the customer-related information is integrated with a single and coordinated corporate vision. They were able to clean up the customer data and perform better analysis. This helped them find and correct inconsistencies in the data. Cleaner data also provided AXA to perform customer analysis more accurately and investigate fraudulent claims more efficiently. Recent trends in the area of insurance fraud detection are:
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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A Turkish insurance company, AXA OYAK, is using a Social CRM solution provided by SAS to prevent fraud. Here, all the customer-related information is integrated with a single and coordinated corporate vision. They
were able to clean up the customer data and perform better analysis. This
helped them find and correct inconsistencies in the data. Cleaner data also
provided AXA to perform customer analysis more accurately and investigate
fraudulent claims more efficiently. Recent trends in the area of insurance
fraud detection are:
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