A Subculture is a smaller segment of a larger group. The individuals within a subculture exhibit similiar preferences and behaviours to each other . They are also distintively diff to individuals within other segments of the market . Marketers must recognize this and aim to provide products and services tailored specifically to these segments. Define the segment for your target range see attached. Describe some of the characteristics of this group (E.G demographics personality, pref, behaviors. Indicate why you have chosen this group. we chose a younger social group
A Subculture is a smaller segment of a larger group. The individuals within a subculture exhibit similiar preferences and behaviours to each other . They are also distintively diff to individuals within other segments of the market . Marketers must recognize this and aim to provide products and services tailored specifically to these segments. Define the segment for your target range see attached. Describe some of the characteristics of this group (E.G demographics personality, pref, behaviors. Indicate why you have chosen this group. we chose a younger social group
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
A Subculture is a smaller segment of a larger group. The individuals within a subculture exhibit similiar preferences and behaviours to each other . They are also distintively diff to individuals within other segments of the market . Marketers must recognize this and aim to provide products and services tailored specifically to these segments.
Define the segment for your target range see attached.
Describe some of the characteristics of this group (E.G demographics personality, pref, behaviors.
Indicate why you have chosen this group. we chose a younger social group
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning