1. Executive Summary - a condensed overview of the marketing plan 2. Introduction - Description of the event 3. Marketing Strategies: • A strategy for Market Segmentation: What will serve as the basis for segmentation, and why? What is the rationale for selecting the target markets? • A discussion of the Product: What is the core product, what are the product extensions? 4. A discussion of the Place the event is held and means of its distribution. 5. A discussion and presentation of the Pricing Strategies. 6. A discussion of the Promotional Plan.
Task: Assume that you have been contracted as a marketing consultant by a sports organization, and
have been asked to develop and submit a marketing and sponsorship plan to them. The marketing plan
is a comprehensive, written framework for strategically obtaining marketing objectives. The sports marketing plan can be written for a single sports product/service, a group of products/services, a new
promotional strategy, or an entire sports organization.
The Marketing and Event Proposal should include the following:
1. Executive Summary - a condensed overview of the marketing plan
2. Introduction - Description of the event
3. Marketing Strategies:
• A strategy for Market Segmentation: What will serve as the basis for segmentation,
and why? What is the rationale for selecting the target markets?
• A discussion of the Product: What is the core product, what are the product
extensions?
4. A discussion of the Place the event is held and means of its distribution.
5. A discussion and presentation of the Pricing Strategies.
6. A discussion of the Promotional Plan.
Discuss the means by which you will promote this activity/event. Include the elements such as
advertising; personal selling; promotional licensing; public relations activities, etc. Provide
samples of the elements discussed in your promotional plan (such as posters, Newspaper
Adverts, Social Media postings, radio announcements, television commercials, etc.).
7. Develop a plan to secure Corporate Sponsorships.
8. A presentation of a Timeline for implementation/plan of action.
NOTE: The marketing plan should be thorough and detailed enough so that a person could actually
implement it based on the information and suggestions contained therein.
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