1. Discuss factors affecting a competitor's likelihood to take competitive actions. 2. Describe factors affecting the likelihood a competitor will respond to actions taken by its competitors. 3. Explain competitive dynamics in slow-cycle, in fast-cycle, and in standard-cycle markets

Marketing
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ISBN:9780357033791
Author:Pride, William M
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Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
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Pick a company and discuss the following:
1. Discuss factors affecting a competitor's likelihood to take competitive actions.
2. Describe factors affecting the likelihood a competitor will respond to actions taken by its competitors.
3. Explain competitive dynamics in slow-cycle, in fast-cycle, and in standard-cycle markets.

 

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