Assessment 1 - Australian Post

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School

Queensland University of Technology *

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Course

105

Subject

Business

Date

May 9, 2024

Type

docx

Pages

12

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Business Context Report Name: Student No: Unit: Tutor: Date: Word count: Cayden Cooper N11607947 BSD105 Michael Klaehn 12/04/2024 1500
Introduction: In the current market landscape where businesses mostly operate in highly conditional and very dynamic environments, they need to take a step back and discuss some serious and key problems that might cause them trouble in the long term. The present study aims to investigate Australia Post which is one of the biggest service providers of mail and logistics in Australia. This report aims to create an overview of Australia Post's internal environment, and the factors that determine it like the organization’s structure, competitive dynamics, client portfolio and the way it analyses risks and opportunities, along with the impact of global circumstances on its operation and provided strategic recommendations to help Australia Post may confront every obstacle and execute more efficiently its roles, thus paving the way for a winning position among competitors. Internal Business Context: 1. Business Ownership and Organisational Structure: Under the Australian Postal Corporation Act of 1989, Australia Post, which was founded in 1809, functions as a government-owned company. Being fully owned by the Australian Government, Australia Post has a distinctive ownership structure as a statutory corporation. This ownership structure is in line with Australia Post's dual goals of serving all Australians with critical postal services and running a profitable business. The Board of Directors, which is in charge of the organization's management and strategic direction under the guidance of the CEO, is what defines its organizational structure. The organization's purpose to provide dependable and reasonably priced postal services while pursuing financial sustainability is in line with this structure, which maintains a balance between public service obligations and commercial ambitions. 2. Industry and Core Product/Services: Australia post represents the backbones of the postal and logistical scene in Australia which is able to deliver each and every service from market to buyers, offices to business and even to government by the footsteps of whole of Australia. Well, be it mail delivery or shopping they’ve got it all covered – from the delivery of your mail and parcels to running the stores or trading services, sorting digital communications and even financial. Not only the post offices, sorting centres and delivery hubs, Australia Post positions across the country work to keep the connection line opened, to support the businesses and get the neighbourhoods together from the very west edge right to the east. In the age when there are fewer actual letters in the mailboxes of Australians and the Australian mail is being rapidly replaced by digital technology, the Australian Postal Service is looking forward to the future. They do not stand still, they are changing perpetually to satisfy customer demands and they do not rest on iron integrity with the current e-commerce cosmic score. 3. Customer Profile: Australia Post serves diverse customer segments, ranging from individuals to large corporations and governments. With a focus on meeting varied needs, the company offers postal delivery for individuals and small businesses, while also providing bulk mail and logistics solutions for larger
enterprises and government clients. Leveraging technological advancements since 2014, Australia Post enhances customer convenience through services like online parcel tracking, cloud-based digital mailbox solutions, and secure signature document delivery. 4. Competitor Profile: Going along with the zeitgeist of attached market brokers, Australia Post will be facing competition from both homegrown as well as offshore players. The major competitors who are privately owned courier companies such as Toll Group, DHL Express, FedEx, and UPS plus the digital platforms offering alternative options have brought tough competition in the delivery business. Concurrently, their competitors will most likely emerge as a threat in terms of service innovation and pricing competition. However, the country's postal service continues to have a high market share owing to its wide network coverage, trusted brand reputation, and product diversification strategy. Hence, Australia Post has formed strategic alliances with either the sector leaders in the e-commerce business, or with the established players and hence has a strong position in the market. 5. SWOT analysis: Strengths Weaknesses Opportunities Threats Trusted Brand Reputation Less international Presence (Pro, 2019) Growth of e- commerce and parcel delivery Cybersecurity threats and data breaches Strong Customer relationships and loyalty Slowly declining the amount of traditional mail being sent Expansions into new services and markets (Pro, 2019) Environmental problems, such as the weather Financially stable Environmental impact of postal operations Focusing on environmental initiatives (Pro, 2019) Economic crisis affecting customer spending Diversity in products, and high level of different services Overtaking other postal services that aren’t Australian Post, Providing faster and more effective postal strategies Viruses such as COVID-19 affect in- store buying. Variety to do online and in-person (Pro, 2019) Some outdated technology Growing the business around customer feedback Media trouble such as wrongful behaviour getting exposed to a large range of people SWOT summary: Thus, SWOT analysis serves as an internal perspective for Australia Post which can give useful ideas. Organization's strengths as such as trusted brand spotlight and wide client network are the important factors for its success in the market. In addition, its sound financial position and its well as the diverse products and services bank portfolio give it opportunity to expand and innovate. But, of course, there are major weaknesses to overcome, among others declining the usage of traditional
mail and the negative impact of company’s operations on environmental that will not fail the company in a long-term period. However, these problems become the factors of opportunities for Australia Post. The company can take advantage of safe keywords to compete with major IT players. Understanding the emerging details of the market will bring enormous gains. In addition, implementing environmental initiatives which people would be eco-friendly. Yet, the corporation may still suffer from cybersecurity risk, environmental threats, and economic decline and thus, the contingency measures must be adopted in order to pre-emptively counter these risks while taking advantage of the opportunities for sustainable success. External Business Context: Economic Trends: Economic indicators such as the GDP growth rate and inflation to a greater extent also add up to parcel volumes statistics. When economic growth is on the rise there is a parallel with a certain increase of e-commerce, which in turn, tends to raise the parcel demand. However, below-average economic conditions have similar effects and consumers tend to cut their spending. Technological Advancements: Fast-paced opportunities like automation have completely disrupted the operation of the postal system. Australia Post must be technology-driven to improve the efficiency of operations and for enhancing the quality of services. Digital characteristics include the internet, social networking, e- commerce; threats and, at the same time, opportunities are in it and are crucial for staying at the top of the pyramid. Regulatory Frameworks: Abiding by postal regulations, data privacy laws, and environmental standards, is a necessity. Complying with evolving regulations enables the business to retain survival and enhance competitiveness. Socio-Political Dynamics: People’s demographic shifts and cultural patterns also have an impact on consumers’ behaviour. In addition to supporting the service offering, which is in tune with a variety of contemporary trends and processes, aligning services with society and redesigning them with the help of sustainability- targeted practices contributes to the reputation and competitive position of a brand. 2. PESTLE analysis: Aspect Key Points Political Postal Regulatory Commission. (2006). Postal Accountability and Enhancement Act of 2006. Ensures regulations and standards for postal services. European Commission. (2022). EU Competition Policy. Sets guidelines and regulations to maintain fair competition within the European Union.
World Trade Organization (WTO). (2021). Trade Agreements and Tariffs. Oversees international trade agreements and tariff policies globally. International Trade Administration | Trade.gov. (2024). Australia - Customs regulations. Details customs and trade regulations specific to Australia. Australian Commission on Safety and Quality in Health Care. (n.d.). Focuses on safety and quality standards in healthcare in Australia. Economic World Bank. (2022). International Development, Poverty, & Sustainability. Provides financial and technical assistance for global development projects. International Monetary Fund (IMF). (2022). Inflation Rates and Economic Outlook. Monitors global economic trends, including inflation rates. Bank for International Settlements (BIS). (2024). Towards the future monetary system. Discusses future trends in global monetary systems. Statista. (2023). Consumer Spending and e-Commerce. Provides statistics and trends on consumer spending and e-commerce. Australian Bureau of Statistics. (2024). Employment and unemployment. Reports on employment and unemployment rates in Australia. Reserve Bank of Australia. (2024). The outlook for inflation and employment. Analyzes future predictions for inflation and employment in Australia. Social Pew Research Center: Internet, Science & Tech. (2023). Closing thoughts on ChatGPT and other steps in the evolution of humans, digital tools and systems by 2035. Explores the impact of AI and digital tools on society by 2035. eMarketer. (2023). E-commerce Trends. Highlights trends and forecasts in the e-commerce industry. Forrester. (2023). Forrester helps organizations grow through customer obsession. Offers insights on customer-focused growth strategies. IDC: The Premier Global Market Intelligence Company. (2021). The State of the Midmarket: Future IT leadership Strategies. Provides insights into future IT strategies for midmarket businesses. Technological Gartner. (2024). Top Strategic Predictions for 2024 & Beyond: The Year Everything Changed. Predictions on key technological shifts impacting businesses. McKinsey & Company. (2024). How we help clients. Details McKinsey's approach and methodologies in helping clients. Boston Consulting Group (BCG). (2022). Digital, technology, and data. Discusses the importance of digital transformation and technology in business. Deloitte Insights. (n.d.). Digital transformation. Offers insights and strategies for digital transformation initiatives.
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